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Tuesday
Jul132010

Conversations on conversion: a CRO chat with Sandra Niehaus

by AuthorAnna Talerico on DateTuesday, July 13, 2010 at 06:16PM

Conversations on Conversion Podcast Series Conversion Rate Optimization Thought Leader Interviews

Episode 13
Conversation with Sandra Niehaus

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As the VP User Experience and Creative Director at Closed Loop Marketing, Sandra Niehaus is a passionate advocate for usability and design and she brings it all together to create, test and measure conversion-focused experiences for a long list of interesting companies. Sandra is also the co-author of Web Design for ROI with Lance Loveday, and you all know he’s a cool conversion dude as well.

I think you’ll find Sandra as fascinating as I did. She just knows how to create effective experiences. Listen in as she shares her thoughts on how to sell conversion optimization, why you need to know the numbers and what makes for a successful test. 

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