10 useful tips for creating mobile landing pages

Not many companies are creating and optimizing mobile landing pages yet, but our latest #CROchat shows that the interest is there from online marketers.

If you’re ready to dip your toes into the mobile market, or if you’re just thinking about it - here are 10 tips for launching and optimizing mobile landing pages (in no particular order). 

• Forget that “pinch and zoom” exists— create a 1 finger experience
   
• Test load time carefully - mobile users are very impatient
   
• There are over 20,000 different mobile devices out there, check your analytics to see which types are accessing your page the most, and optimize for those
   
• Keep your forms extra short
   
• Keep in mind the ‘click-to-call’ feature on many phones
   
• Navigation in a small space must be more contextual - it doesn’t need to be ‘go anywhere/from anywhere’
   
• For web-based applications, give the option to switch between mobile and standard views (mobile versions are sometimes too stripped down and visitors need the features of the full site)
   
• Segmentation will allow your mobile content to be more focused, just like on larger screens
  
  
• If you are going to use icons instead of text, make sure to use universal/intuitive symbols otherwise you risk confusing the user
   
• AVOID FLASH! 

If you attended Anna’s session at the recent MarketingProf’s B2B Forum you saw some of the awesome things SurePayroll is doing with mobile landing pages. 

Will you be next?

If you’re already experimenting with mobile landing pages, please share your tips with us in the comments! 

Comments

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