#CROchat Community Buzz Weekly Summary

Last week we focused on Insightful Analytics at #CROchat.

The theme produced a lot of great discussion, and of course we want to give a shout out to our top contributors: @RobCGM, @VincentAmmirato, @Activelngreds, @GatzSEO, @SEOAudiocore and @Sarahd23.

Here are five great ideas that came out of the April 8th #CROchat:

• Some very important things to measure include: time spent on a page, registration numbers, behaviors (both that led to conversions and bounces), keyword performance, and number of pages per visit.
• Some key micro-conversions to track: downloads, social engagements and video views.
• To track conversions that take place offline you can use coupons, promo codes, and tracked phone numbers. You should also train your sales reps to track this kind of information.
• Getting the wrong people to bounce is a good thing!
• Test what you measure and see how that impacts the evolution of your campaigns. 

You can read the entire transcript here.

Also, don’t forget to sign up for our 15 minute Conversion Coffee Break webinar. This week’s topic is Using Segmentation on Your Landing Pages. Register today and you will be entered to win a Starbucks gift card!