Is your conversion team 'all in'?

If your company uses landing pages, you already know the diverse set of resources you need to get the job done. And for your landing pages to be successful those diverse resources need to be working together in unison.

I’ve seen two ways this can go. Smaller organizations are often at an advantage, because team members wear many hats. Both hands are literally talking to each other. There is a lot of cohesiveness between all the moving pieces and tasks and the result is usually a solid landing page strategy that delivers.

Larger organizations have the benefit of a big team, often with deep experience, but can suffer from silo-syndrome.

It’s not uncommon for the people planning the media to never talk to the people who are responsible for the acquisition pages. And the analytics team? Nope—they are off crunching the numbers and not reporting back to media. Say what!? These communication breakdowns hurt program results. You want higher conversion rates, your landing page team needs to be ‘all in’. All on the same page. All communicating freely and working together towards the common conversion goals you all share.