Conversion optimization slides from the outer web

I’m looking forward to presenting on the Landing Pages and Multivariate Testing panel tomorrow at SMX West.

My plan is to talk more about the 5 rings of conversion optimization that I wrote about last week on Search Engine Land. Here’s a sneak preview of the slide deck — would love any last minute feedback or suggestions!

Conversion Optimization in the Extended Web

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If you’re attending the show, please do say “hi.”