Friday
Mar262010
Introducing the Conversion Coffee Break webinar series!
by 
Anna Talerico on Friday, March 26, 2010 at 04:53PM
Anna Talerico on Friday, March 26, 2010 at 04:53PM 
You don’t have time to talk, so you text.
You don’t have time for an hour long webinar, so you join us for a Conversion Coffee Break!
Every Friday at 1pm, we’ll be hosting a fifteen minute webinar on conversion rate optimization. We promise to keep the webinar short, simple and to the point. Register for one, or better yet ALL of them now!
We’ll be announcing a Starbucks gift card winner at every webinar, so be sure to register in advance to be entered into the drawing!
Feel free to suggest a topic for one of the upcoming Coffee Break webinars by leaving a comment below!
tagged conversion coffee break in Events
conversion coffee break in Events 
Reader Comments (1)
For several weeks I have been reading and doing real-time analytic measuring. I would be very interested in (if) seeing how Ion Interactive has been able to make the next step in CRO. That is to use real-time social measurement dashboards (there are a few good ones!) side by side Ion Interactive's LiveBall Dashboard.
It may not even have been invented yet, but I believe we are going to see this year a true real-time dashboard where we can see direct and measurable results about what the social web is saying, mashed with CRO Dashboard analytics, such as LiveBall.
To give you a birds eye view of what I am talking about, I would encourage Ion Interactive Staff to check out what BetaWorks.com has come up with. https://chartbeat.com/tour/ . Another social measurement dashboard is http://www.trackur.com/ .
It's all about connecting the dots. To maximize CRO, we need to be actively engaged in social measurement. I would like to see how Ion Interactive is taking on this challenge: How is my CRO analytics affected by real-time social measurement?
If the web is impulsive, we need to be able to see a direct correlation between how prospects are utilizing LiveBall Landing Paths, where they are looking via heat maps, on each page. And to be able to directly exploit what is being said about our pages on our site, via the social web. In order to follow the "stories" being said about our Landing Path Pages.
It seems to me we need a dashboard where we not only see our CRO efforts, but are able to pull in real-time comments and directly engage with our social media audience. If CRO is the next step in SEO, then RTSM (Real-Time Social Measurement) is the next step in Post Click Marketing.
And yes I realize we are at a 3 Way crossroad of SEO, CRO, and RTSM. But if we as marketers are going to get a handle on this new permanent landscape, we must address it now. So this is my suggestion or what I would like to see talked about at one of your webinars. Thank you for listening:)