Don't let your shoes, or your landing pages, get too old
Anna Talerico on Wednesday, February 3, 2010 at 04:01PM Today I had one of those days. I slipped on a favorite pair of shoes—a pair I have faithfully worn several times a week for the past…well, I can’t even remember how long, but it’s been a long time. And I slipped on a favorite pair of old black pants too. Two tried and true pieces from my wardrobe that help me get dressed quickly while I am still bleary-eyed and chugging coffee.
Then, as I was sitting at my desk, I noticed a tear in the waistband of the pants. Not the ‘light wear’ kind of tear that I, or any seamstress, can easily repair. It is a ‘burn the pants in the incinerator’ kind of tear. Later that morning I noticed, in said pants, a pull in the seam where the material was fraying. Again, not repairable. Beyond repair. How long have my pants been disintegrating? It couldn’t have just happened this morning. This had to be building up and I just didn’t notice.
To add to my wardrobe problems, as I was walking through our quiet office this morning I noticed my trusty old shoes, squeak. Loudly. It sounds like the heel is having some sort of major mechanical malfunction.
As I hobble through the office trying to walk quietly (not possible) and pull my shirt in strategic locations to hide my pant problem (which just looks uncomfortably weird), I think “I guess I need to re-evaluate my tried and true, because they aren’t working for me anymore.” I used to pull them on and dash out the door, but now I look like I am literally falling apart at the seams. Then I think, ‘Huh, my worn clothes are a lot like an old landing page’. Sitting there catching traffic but not really working anymore.
Landing pages aren’t ‘set it and forget it’. And neither are favorite shoes, apparently.
Landing Pages in General Advice 
Reader Comments (1)
Hi, i think that you are right and there is you should have to making some good with your shoes and/or boots because I noticed a tear in the waistband of the pants. Not the ‘light wear’ kind of tear that I, or any seamstress, can easily repair. I think this post is really help for all.