15 Cliches Every Landing Page Optimizer is Familiar With

A few days ago Seth Godin wrote a post about how to use cliches. This got me thinking about how marketers, specifically those of us in the landing page optimization world might use some of the most common ones. 

Here’s a list of 15 cliches we came up with, please feel free to comment with your own, or tweet them to us @ion_interactive.  We’ll retweet all the best ones! 

Green-Eyed Monster- what all your competitors will be after you lift conversions by 500%

Stop milking a dead cow - what you need to tell your super-hip CEO who wants to increase advertising on MySpace

Wine and dine - what you’ll do with your raise once your landing page optimization program is implemented

Been there, done that - what you’ll say to colleagues at the next conference when they talk about wanting to lift conversions by 500%

Mission impossible - what your competitor will say when the CEO of his company asks him to increase conversions at the same percentages as you

You have to kiss a few frogs before you find a prince - you’re bound to have a few rotten apples when you test, but sooner or later you will find a champion

You can bet on it - your response when your boss asks if landing page optimization really works

Love is blind - how you describe your competitor’s landing page designs

Time and time again - how often you’ll see an increase in conversions once you start optimizing your landing pages

Worked to death - what happens to online marketers if they don’t start testing landing pages to find out what converts customers

Hope to hell - what marketers do when they want to increase conversions but aren’t optimizing their landing pages

Talking about apples and oranges - A/B testing, baby!

Nip and tuck - operation needed for a landing page whose designer went overboard

Not playing with a full deck - marketers who ignore the importance of landing page optimization

Don’t beat your brains in trying to think of a cliche to add to the list. I’m sure it’ll just come to you if you wait a few minutes. 

Comments

[Alan]

1. Could you please give me a few tips about A/B testing? Especially with Adwords & AdSense.

2. Many sites I've seen are 1 page design, what are your thoughts on this approach? Do they outperform on conversion comparing to traditional site design (multiple landing pages) ?

[Anna Talerico]

Hi Alan,
1 page landing pages can work well, but it depends on the context. I recommend testing to see what works best for each unique stream of traffic!

There are some great blogs for A/B testing information - this one (http://www.ioninteractive.com/blog) and also Jonathan Mendez's at http://www.optimizeandprophesize.com/ and Bryan Eisenberg's at http://www.bryaneisenberg.com/ are just a couple to check out.