Momentum in Conversion Optimization Continues. And Continues.
Megan Leap on Friday, January 22, 2010 at 07:00AM About 3 years ago, ion began the crusade for highly effective post-click marketing — otherwise known as conversion optimization. A few people were listening, & a few people were preaching, but most of the industry was still focused on simply how to get the click, not how to convert it.
2008 came along, and the market began to grow steadily. Compete Inc. declared that post-click is key to achieving significant ROI on online advertising spend. We grew at steady pace. And a few optimization vendors popped up here and there.
Then came 2009. Momentum roared, even with the world’s financial crisis. After all, conversion optimization is the best way to get the most revenue from the least spend.
Now, here we are in 2010, and conversion optimization has fully arrived. Post-click sessions are a standard part of marketing conferences, Search Engine Land launched it’s newest column, Conversion Science, and we’re welcoming new customers daliy.
Here are some recent blogs & articles that highlight this exciting time in the world of conversion optimization:
Bryan Eisenberg asks the question to ClickZ readers, and we’re answering with a resounding “YES!”
Rand Fishkin of SEOMoz.org thinks now is the time to launch a conversion optimization startup. Were we ahead of our time, or what?
In a follow up to Rand’s post, conversion optimization expert Raquel Hirsch of WiderFunnel describes how she’s witnessing the industry’s growing investment in conversion optimization.
Let’s revist the topic of momentum in a year, and see how far we’ve come. Onward ho ROI rockstars!
Reader Comments (7)
"Onward ho ROI rockstars!"
Love it, Megan! We're with you :)
Glad to see momentum behind this concept. Conversion optimization is absolutely the fastest way to increase sales revenue for most companies.
I’m glad I found you here! I’m loving your topics of choice … keep them coming! Thanks
Hey guys,
I'm loving the content you are putting out and have recently picked up your "Honest Seduction" book.
I just wanted to ask you guys if you could share some advice on how to best get started in this field? I am a junior web analyst with a background in search marketing and am interested in building a career in conversion optimization.
Many thanks, and looking forward to your response!
Peter
HI Peter,
I am probably too practical, but what I would do would be to get an internship with an optimization company so you can get some real-world experience. If an internship is out of the question, then I would find a victim who will let you optimize their site, or their landing pages for them.
You will need to get familiar with the optimization tools available (a wide range from free tools like GWO to supporting tools from Tim Ash to landing page management platforms like LiveBall).
Read lots of blogs, buy a bunch of books (Landing Page Optimization from Tim Ash and Honest Seduction by Scott Brinker/Justin Talerico/Anna Talerico are two I recommend).
Attend the Conversion Conference that is coming up here soon.
And good luck!
Hi Anna,
Many thanks for your response. Unfortunately, I'm based in Sydney, Australia so the Conversion Conference is out of reach for me. Further, the conversion optimisation space in Australia is relatively infant. I've decided to resort to self-education and have picked up a handful of analytics and conversion optimisation books. Wish me luck :)
Cheers,
Peter
Peter, you don't need luck - you will do well!