Sunday
Jun212009
Mythbusting for landing pages: the slide deck
by 
Scott Brinker on Sunday, June 21, 2009 at 07:21PM
Scott Brinker on Sunday, June 21, 2009 at 07:21PM Earlier this month, I had the pleasure of joining the panel for Mythbusting PPC Urban Legends at SMX Advanced, where I shared my top 3 myths surrounding landing pages:
- A landing page is a single page (not always — multi-step paths can perform better).
- Flash on landing pages is evil (not if it’s done right — it can be angelic).
- Multivariate testing (MVT) is better than A/B testing (it’s not — 2 very different tools).
It was an enthusiastic and lively session. The slide deck doesn’t do justice to the live debate, but it does offer a glimpse of where the conversation started:
tagged Landing Pages, PPC, multivariate test in Events
Landing Pages, PPC, multivariate test in Events 
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