Talking about landing pages & marketing automation

Last week we had a quick trip up to Raleigh-Durham for our post-click marketing power breakfast. And a visit to North Carolina wouldn’t be complete without a chance to catch up with one of our favorite clients, Bronto Software. Between all the pancakes and PowerPoint slides we only had a couple of quick minutes together, but I wanted to get their thoughts on the role of post-click marketing and marketing automation.

Many of our clients use both post-click marketing platforms and marketing automation platforms together in unison, and Bronto certainly leads the pack with their comprehensive approach to their marketing programs—tying their media, post-click marketing, nurture and email marketing together in a powerful, high-ROI combination. Sally Lowery was kind enough to let us whip out our video camera so we could bring her thoughts straight to you.

Check out Scott’s post from earlier this week for some thoughts on a modular approach to marketing automation and post-click marketing.