Don't Let Conventional Wisdom Hurt Your Results

Last week, at one of our Online Marketing Power Breakfasts, an executive from an Atlanta-based agency sat in amazement when Anna Talerico described a 19-page landing experience that converts at over 20%. “Really?!” she said. “Wow!”

Conventional wisdom might tell you that the shorter experience, the better. Or that a 19-page experience won’t convert. Or that a long form will drive more qualified leads than a short form. 

Conventional web marketing wisdom will tell you a lot of things — but what it won’t tell you is how real respondents will interact and convert with your live landing experience. Only testing can tell you that.

Some of our clients’ greatest wins have come from experiences that would never have passed a usability test or made it past the drawing board at a traditional agency.

Remember, there are no hard or fast rules for landing pages. You won’t know what works until you test it.