Post-Click Marketing Review - Week of April 3rd

• Quality score, quality score, quality score. Whenever we do a post-click marketing webinar, we usually receive half a dozen questions about Google quality score. The Search Engine Land article, “9 Myths of Landing Page Quality Score”, will answer all of your landing page quality score questions. Yes, you can use Flash, and it will boost conversions, too! 
• A great new MediaPost article discusses the symbiotic relationship between branding and ROI. Often at odds with one another, branding and ROI can come together and form a mutually beneficial relationship with great post-click marketing.
• Segmentation improves relevancy. Relevancy improves results. Get inbox advice in the new MarketingProfs article, “Improve Your Email Marketing Through Segmentation”. 
• Finally, PPCHero rounded up their most popular blog posts from March 2009. From Quality Score to keyword tools to time saving tips — it’s all solid, useful PPC advice.