2 Popular Online Marketing Pains (and their cures)

As ion’s Online Marketing Manager, I have the pleasure of working closely with our sales team — so close that I hear all of their sales-related calls. While it may seem distracting, it’s actually a great opportunity for me to hear firsthand what’s on the minds of our prospects.

Recently, I’ve noticed a common cry for help on all of their calls: marketers have an excess amount of fancy, expensive tools, but a deficiency in conversions.

“We just got testing platform A, enterprise CMS B, analytics solution C. Our conversion rate still sucks. Help!” they say.

There are two cures to their pain…. and they work together hand in hand.

1. Landing Page Management. The testing platform, CMS, and analytics solution are hurdles to executing great post-click marketing and achieving double-digit conversion rates.

A centralized post-click marketing platform, such as LiveBall, features advanced A/B testing, content management, and analytics, and allows marketing teams or agencies to create, test, host, and manage hundreds to hundreds of thousands of landing pages — all without IT resources. It allows them to focus their energy on the second cure to low-conversions — great post-click marketing.

2. Great Post-Click Marketing. Tools can only take you so far. Landing pages need strategy and creative — great copywriting and effective design. Too often, those de-centralized tools distract marketers from doing what they do best — creating message-matched, direct-response campaigns. They let their lack of power get the best of their marketing. And conversion rates suffer.

As I write this, I’m listening to another sales call. A marketing team just got an expensive testing platform, but they just can’t get their post-click marketing together. It reminds me a bit of this image I saw over on thePSFK blog. Sure, those abandoned computers may be 1997 Compaq Presarios, and our prospects may have cutting-edge analytics or CMS tools, but they purchased those tools with the intention of increasing online conversions. And either it didn’t work or they never got it up and running.

Comments

[SEO Company Atlanta]

I do agree landing pages need to be catchy however you can improve and optimize them with google webmaster tools such as analyrics to know more about your audience and how is behaving and trends and test your campaigns.