Grilled Cheese Landing Pages

I was at a dinner meeting last night with a few other ionians and a few folks from an agency client of ours (in town for an intensive week of LiveBall immersion therapy). It was a nice meal with good wine (‘04 Pio Cesare Barolo) and great conversation.

At one point, one of the agency entourage (who is prone to humorous food-based analogy) was comparing and contrasting our solutions to those of the big multivariate testing (MVT) players. This client, who is “technology agnostic” relayed a recent food-based analogy that she used when speaking with her clients about landing page conversion optimization alternatives.

I’ll frame this in the fact that this agency is a major natural and paid-search player and the clients with whom she deals are Fortune 100.

Back to the analogy that she relayed

[Major MVT Player] is the Top Chef kitchen. Not only don’t you need it to make great food, you won’t be able to make great food because it’s overwhelming—too many tools, too many options. You need to make a great grilled cheese—fast. You need a great skillet and a spatula. That’s LiveBall. It makes the perfect grilled cheese.”

Initially, I wasn’t sure how I felt about being a skillet & spatula. Then I became one with the perfect grilled cheese and I realized something.

The tool should never get in the way of the ingredients

The perfect grilled cheese isn’t anything without EVO, fresh butter, crusty bread and some perfectly aged sharp cheddar. It’s also not going to make it to the plate if the heat is too high, the skillet unseasoned, the cheese sliced too thick or if it’s flipped 30-seconds too early or too late.

Ultimately, even with the perfect tools for the job you still need great ingredients and at least a little bit of skill.

Here’s to perfect grilled cheese landing pages and bite after bite of dining bliss. Cheers!