Post-Click Marketing Review - Week of February 20th

Are you on a “cheeseburger online marketing diet? If you are, your ROI’s probably not lovin’ it.  In a recent MediaPost article, Zephrin Lasker compares cheeseburgers to unhealthy or bloated online marketing. Online marketing campaigns, without a post-click strategy and focus on ROI, are the cheeseburgers — or Big Macs with Super Size fries — of online marketing.

PPCHero provides similar, ROI-focused advice for pre-click advertising. They suggest qualifying clicks by writing streamlined text ads. “More than ever, it’s incredibly important to spend your marketing money wisely,” they say. Smart. 

In her article, “Tuning Up Your Landing Pages in an Economic Downturn”, SearchEngineLand columnist Joanna Lord suggests focusing on post-click to maximize ROI. Solid advice, but post-click is important in any economic climate. 

Finally, Search Engine Journal reports that Google rolled out AdSense for mobile search. I’ve said it once, and I’ll say it again… as mobile search continues to grow, consider deploying mobile post-click experiences.