The Post-Click Marketing Sonnet

Inspired by the approach of Valentine’s Day to dabble in bad poetry — with apologies to Shakespeare for trampling his Sonnet XVIII — we present The Post-Click Marketing Sonnet:

    Shall I compare thee to a landing page?
    Thou art more lovely and convert much higher
    Unsegmented traffic bounces, does not engage
    And rushing for the close loses many a buyer
    Sometime too bland a one-page message reads
    And appears mysteriously unrelated to the ad
    So the average visitor doth take his leave
    Clicking back to find one better by a tad
    But good post-click marketing doesn't fade
    Nor lose attention of those fair click-throughs
    Nor have them wonder why the heck you paid
    For a keyword that you didn't care to speak to
       So long as men can click or eyes can see
       So long lives this and this will convert for thee

I wouldn’t recommend reciting this to your (hopeful) significant other, but when it comes to winning the hearts of respondents, there’s no better way to say, “Please Be Mine”.