How many people does it take to test a landing page?

Landing page optimization shouldn’t be complicated. Complicated gives us a headache. Complicated presents hurdles that require lots of resources and time to get around. Complicated sucks.

Most of us need landing page optimization, because landing page optimization can be very effective at boosting online conversion rates—making our online marketing more effective.

I think you should be able to concept a test, launch it instantly and read the real-time results without needing half your marketing & IT departments, a mathematics professor, a butler, a wing and a prayer to make it happen. 

Comments

[Scott Brinker]

It sounds like one of those old lightbulb jokes.

"Twenty people. One person to run the test, and nineteen people to try to slow the whole process down."