Google, AdMob and Mobile Landing Pages

Wow, Google sure did bring credibility to the future of mobile marketing on Monday. $750 million is a big number and although the web is rife with commentary on the deal and the price, there’s little question that a big pile of chips have been pushed onto the table.

When we first introduced our mobile landing page framework as part of our LiveBall solution the market was nascent (at best). Today there are 30 million iPhones out there — most of which are on the web a lot. And that’s not even considering Android-based devices, RIM devices, etc. People use the web in their hand. And with all of that usage comes the need for optimized user experiences.

Clicking on an ad in search, SMS, an application or from an optimized website had better not link to a full, browser-size landing page. Precious few people are going to pinch their screen to zoom in and scroll around to figure out what you’re offering and how to get it. Mobile optimized ads need mobile-optimized landing pages — seemless extensions of the campaign message.

Several months ago we built sophisticated landing pages, microsites and conversion paths right into our LiveBall platform. We called it Quick Start and it’s been a huge hit. It just makes it incredibly fast and easy for non-technical people to produce high-performance landing experiences.

Click for a larger image.Well, about a month ago we began developing Quick Start for mobile — not knowing of course that our timing would be in such perfect alignment with Google’s AdMob revelation. On Monday afternoon (ET), as we were readying our press release announcing our mobile Quick Start program, Google’s news hit the wire.

Over the next few days we’ll be releasing more content to our website that shows how mobile Quick Start transforms LiveBall into a virtually instantaneous mobile marketing machine.

Mobile advertising is a fantastic opportunity for businesses to take a competitive advantage. Extending ad messaging into the pages that follow with optimized, high-performance landing experiences is now easier than ever before. Thanks big G for putting the chips on the table.

Comments

[Alarm Systems NJ]

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