How are landing pages like social media?
Scott Brinker on Thursday, October 22, 2009 at 03:51PM There’s a wonderful convergence that’s happening between search marketing and social media marketing. Now, when you go to conferences such as SMX, you’re likely to have search sessions back-to-back with social sessions.
And so it happened that at SMX East earlier this month, as I was listening to a couple of great social media panelists right after my own presentation on landing pages, it struck me: the core principles they’re championing are very similar to what we’ve been advocating with landing pages.
This led me to write 5 Social Media Lessons For Paid Search Landing Pages that was just published on Search Engine Land:
Can you apply the spirit of social media to other marketing channels?
Here are five principles of social media marketing that can energize your landing page program:
Engage in specific conversations, not generic one-size-fits-all talk.
Embrace “constant content,” continually releasing new ideas out into the world.
Harness fast feedback to learn about your audience.
Open up a dialogue by asking relevant questions — and respecting the answers.
Champion transparency and authenticity over cleverness and technology.
Read the full article here.
Landing Pages, social in Strategy 
Reader Comments (2)
I, too, was at SMX, and agree with you that the lines between search and social media are quite blurred. How can we be social without search and finding those that have content relevant to us? I agree especially with your point about asking relevant questions - which will be different for every audience, of course. Thanks for your post!
Vickie
@Vickie_Smith
Great points. I think web marketers can lose site of the fact that visitors want good, honest content. And in exchange for it, they'll become a lead. But, immediately expecting folks to complete a form or doing so through a trick won't yield the user behavior you desire, and folks will see through your message. - Dan Soschin