PPC Landing Page Segmentation Doorways

How would you choose which door to enter?

You probably wouldn’t, because there are too many competing choices. You see a few that are interesting, but ultimately there’s just too much to deal with.

If you had a reasonable number of choices—say 2-4—you might pick. In fact, you’d be 60-80% likely to choose your favorite door.

What would your choice be based on? Quite simply, you’d pick the door you like the most. It might be the one that ‘pops’. But it’s more likely that it will be the one that fits you best.

Put doors out there that give people a simple decision to make. Let them pick the one that fits them best.

That’s user-directed segmentation.