The Complete PPC Process Illustrated
ion on Friday, January 16, 2009 at 11:24AM Yesterday I blogged on the somewhat frustrating nature of PPC management. Essentially, many marketers get so caught up in the minutia, that they lose sight of the overall process and its objectives.
Below is an illustrated quick reference of the strategy-to-conversion PPC process. It’s a high-level look at the major pieces of the continuum and their linear relationship to one another. There are, of course, sub-tasks within many of the effort areas—the most notable of which is testing.
I wanted to create this to keep myself and our PPC conversion teams focused on the holistic process. We are post-click marketers, but we function within a much larger context. And everything that happens within that larger context affects the results.
We needed to have this as a handy quick reference, so we created it as an on-demand 20x16 poster. It will help keep our creative teams focused on the mission at large as well as the measures of overall and task-specific success. You can buy the poster for $13.99 plus shipping from CafePress.
;)
Click for a larger image.
Buy the Complete PPC Process poster at CafePress.
ion
Added another poster/quick reference on Lead Gen Landing Page Tactics late yesterday. Hope it’s helpful.
PPC, conversions in lead generation 
Reader Comments (4)
Nice chart, Justin. Graphical representation is much clearer and more understandable than words alone.
Thanks Jeff. We thought that if we were having challenges staying focused on this (and this is all we do, all day, every day), then most marketers must really find it painful. Hope it fills a need and keeps more eyes on the ball. Cheers.
Thanks Justin! This will certainly help my cause when trying to explain all of this.
Guy, good to know you'll put it to good use. I posted another, different one late yesterday too. The Lead Gen Landing Page Tactics infographic/poster is an easy quick reference for matching the click source (originating medium) to the characteristic landing experience (by type and message). Cheers.