Friday
16Jan2009
31 Ways to Improve Your Landing Pages
Results. Results. Results.
We’re all focused on improving our online marketing results, but how will you do that in 2009? With great post-click marketing.
Last month, members of our client services and marketing teams came up with 31 ways to improve your landing pages in 2009. Consider these your landing page resolutions for dramatically improved ROI this new year.
Here they are, in no particular order:
- Compare your landing pages to your competitors’
- Limit navigation when conversion is the focus
- Optimize landing pages for mobile devices
- Take advantage of thank you pages
- Have a clear value proposition
- Pay off your promise
- Trust is a must
- Give great brand
- Use meaningful segmentation
- Think outside the website
- Have a clear, defined CTA
- Launch, test, and update with greater speed
- Give the gorilla the banana
- Try social
- Use advanced A/B testing
- Create niche, long-tail landing pages
- Keep your forms relevant and streamlined
- Grade and score your visitors
- Try video
- Use elegant Flash for increased engagement
- Don’t wait for perfection, just get the ball rolling
- Keep content above the fold
- Don’t plan post-click without a strategy
- Keep it simple
- Focus on the big picture
- Try widgets
- Use great creative
- Create paths, not pages
- Use real-time analytics & monitor your results
- Use benefit-driven copy
- Simplify landing page management
Keep this landing page resource handy as you plan your post-click this new year. Let us know how it goes!





Friday, January 16, 2009 at 08:47AM
Reader Comments (4)
Wow simply great. Thanks for this useful content. Bookmarked.
Thanks for the great tips!!
This is great, thx a lot for the info. is there a way to print out the detailed 31 tips instead of just the topic? Love to keep in my SEO/PPC file!
Hi Evelyn,
We don't have a master PDF for this list - I think the easiest thing to do is print out each blog entry.
Thanks for reading! :)