Results. Results. Results.

We’re all focused on improving our online marketing results, but how will you do that in 2009? With great post-click marketing.

Last month, members of our client services and marketing teams came up with 31 ways to improve your landing pages in 2009. Consider these your landing page resolutions for dramatically improved ROI this new year.

Here they are, in no particular order:

1. Compare your landing pages to your competitors’
2. Limit navigation when conversion is the focus
3. Optimize landing pages for mobile devices
4. Take advantage of thank you pages
5. Have a clear value proposition
6. Pay off your promise
7. Trust is a must
8. Give great brand
9. Use meaningful segmentation
10. Think outside the website
11. Have a clear, defined CTA
12. Launch, test, and update with greater speed
13. Give the gorilla the banana
14. Try social
15. Use advanced A/B testing
16. Create niche, long-tail landing pages
17. Keep your forms relevant and streamlined
18. Grade and score your visitors
19. Try video
20. Use elegant Flash for increased engagement
21. Don’t wait for perfection, just get the ball rolling
22. Keep content above the fold
23. Don’t plan post-click without a strategy
24. Keep it simple
25. Focus on the big picture
26. Try widgets
27. Use great creative
28. Create paths, not pages
29. Use real-time analytics & monitor your results
30. Use benefit-driven copy
31. Simplify landing page management

 Keep this landing page resource handy as you plan your post-click this new year. Let us know how it goes!