Take advantage of thank you pages

Being polite goes a long way in online marketing, from message matched experiences to relevant and streamlined forms — good manners are a surefire way to boost conversions. 

Of course, no great post-click experience would be complete without a great thank you page.

Thank you pages are the perfect opportunity for you to engage with your respondents once they’ve converted. It’s your time to shine — you can give your respondents all the links, product information, and brochures that you withheld in order to keep them on their initial conversion-focused creative.

To make the most of your landing pages, try these 3 ideas for improved thank you pages.

1. Cross-sell. Many of our clients use the thank you page as an opportunity to up-sell (or cross-sell) other products and services. It’s a great way to initially engage with your respondent, and then generate paid conversions with another offer. Or, you can serve up another free offer as well.

Let’s say you offer free reports and paid newsletter subscriptions. You can offer your free report as the first conversion, and then cross-sell your paid subscription on the thank you page. 

2. Get widget. Try adding an RSS, social, or forum widget to your thank you pages. These widgets are a free, easy, and cheap way to engage with your respondents post-conversion.

When we host a webinar, we include a forum widget on the thank you page and allow our webinar registrants to suggest topics for the webinar. It’s a great way to boost attendance rates and improve the relevance of our webinars.

3. Include a chat link. If you’re generating leads with white paper downloads or free reports, include a link to chat with a salesperson on the thank you page. This is a great way to initially engage with your prospect, and then provide them the opportunity to request an immediate contact.

A few of our clients use a special chat service, and include these links on their thank you pages. 

In a conversion-focused world, it’s important to keep your landing page distractions, links, and navigation to a minimum. But remember to take advantage of your thank you pages. They are the perfect opportunity to deepen your brand’s relationship with leads or customers.