Resolutions for 2009 (Online Marketing Edition)
Scott Brinker on Tuesday, December 30, 2008 at 08:10AM You’re an online marketer, the New Year is almost upon you, and the old stand-by resolutions — exercise a little more, eat a little better, kick an old habit — don’t do justice to your creative intuition. So if you’re coming up short on meaningful and achievable New Year’s Resolutions, we have a few suggestions:
If you haven’t already, get on top of the post-click marketing stage of your online marketing funnel.
Do a competitive benchmark of the other firms in your space, from advertising through post-click. Commit to becoming best-in-class.
Make search marketing continuity a rallying mission. If you haven’t already, put together a message match message map — the exercise alone will reveal new opportunities.
Discover at least three new attractive segments in your audience that can be targeted specifically with Long Tail marketing.
Experiment with at least three interactive widgets or Flash objects to increase the engagement and utility of select landing pages in your portfolio.
Build at least three landing pages specifically for mobile devices — all those millions of iPhones and Blackberries are attached to potential customers, eager to be engaged on the go.
Double your conversion rate — yes, double it — by improving user experience after the click.
Of course, just like you might hire a personal trainer at the gym to help with some of those other, mundane resolutions, please know that our team of post-click professionals would be delighted to help you achieve any or all of these goals in the year ahead.
Have a safe Happy New Year!
conversions, mobile, post-click marketing in lead generation 
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