Don't Wait for Perfection, Just Get Started and Keep the Ball Rolling

There’s nothing wrong with seeking perfection. As marketers, it’s natural that we want only the very best—especially when it comes to results. It’s how you get there that makes all the difference, because perfection takes time.

I’ll admit (reluctantly) that I have perfectionist tendencies. And when there’s only one chance to get it right, it can be a great quality to have. But testing means you have many, many chances. Hitting a home run can still be the goal, but if you’re waiting on the perfect pitch, you’re probably getting benched. To get in the game and increase your chances of a hit, you’ve gotta swing first. 

Consider a post-click experience with a benchmark conversion rate of 5%, and let’s say the goal is to double it. That’s a pretty common expectation and one that can put tremendous pressure on the marketer to, well, knock it out of the park. Testing is the surest way to get there. With each test, you have the opportunity to learn something about your audience, make informed decisions on strategy and execution, coming closer and closer to meeting their expectations and increasing the conversion rate. 

These incremental improvements in conversions are key to the end goal. Why waste 2 weeks (or more) trying to perfect a landing page, when you can launch, learn and increase your conversion rate in that same amount of time? Remember that results are the name of the game. To get results, you’ve gotta get out of the batting cage, step up to the plate and swing. Now play ball!