Use advanced A/B testing

Testing is essential! In order to increase your conversion rates it’s vital to optimize your landing experiences. Apples to Oranges tests are important. So are split tests using iterations. It’s surprising the effect a relatively minor edit can have on your conversion rates.

Once you’ve developed a creative, don’t just take it live. You can easily copy your creative over and create a B version. There are many elements you can test to gain valuable information that will help improve your landing experiences. Here are some examples:

• Are respondents more likely to convert if your form is shorter?
• Create an edited down for for your B creative. If you are requesting any expendable data, why not see if respondents are more likely to submit a shorter form?
• Could a different headline be more persuasive?
• Simply click into the WYSIWYG editor and create a new headline in your B version. Find out which one grabs your respondents attention the best.
• Would your copy be more digestible in a bulleted format?
• See if your audience responds better to a different type of copy format. Also, try testing copy length and messaging.
• Is segmentation going to drive the most conversions for this creative?
• You can easily test a conversion creative with segmentation against a traditional landing page. Copy over your creative to create a B version, then delete your segmentation page. Assign your form page as the initial landing page and you’ve created an interesting split test.
• Would a different image or flash object work better?

Create a B version, and find out! Simply click on your image or flash object and replace it with a different item from your library.

You can create an A/B test in LiveBall in two clicks, so why not?  Setting up a split test is simple as assigning both you’re A and B creatives to one traffic source, dividing the traffic evenly between the two creatives.

Once your creative is live, you’ll be able to review the results of the creatives, head to head, by viewing the Creative Summary reporting gauge available at the traffic source level. If you’re running many A/B tests (and we hope you are!) LiveBall can monitor your testing for you. The auto-optimization feature uses statistical significance to determine when one creative has outperformed another. Using this feature, LiveBall will actually take the poorer performing creative out of rotation for you.

LiveBall makes split testing so simple, from creating a B version creative to monitor the results. We hope our clients utilize the LiveBall platform to it’s fullest and continually optimize landing experiences through testing.