Don't disrespect your ads

Marketers spent $24.5 billion on online advertising in 2008. They poured immeasurable amounts of creative, strategic, and technological resources into crafting, launching, and testing online ads. And once they got the click, many marketers just gave up, sending visitors to ho-hum landing pages, or informational deep links, that lacked the creative intensity of their ads.

Sure, your ad lives on one site, and your landing page on another. But they are a team. And they work best when the creative energy poured into each is fair and balanced.

Don’t disrespect your ad with a mediocre post-click experience. Your ads deserve better.