Online conversion optimization more important than ever

MediaPost.com just posted a great article with several compelling reasons why now is not the time to abandon your online conversion programs. Check out “Why get leads if nobody’s buying?”.

My favorite tip here is testing. It’s always a good time to test, but in this climate, it’s critical. As I like to say (like a broken record, they tell me):

Without testing, you are leaving conversions on the table.