Landing pages like a Samurai

Great post on Email Insider today, Emailing Like Samurai by Alex Madison & Lisa Harmon.

While the post is guidance for email marketers, I think it applies to your landing pages as well. Just a few key takeaways, but jump on over to read the post in it’s entirety:

1. Keep an empty cup. “A beginner’s mind keeps you open to creative solutions.”
2. Don’t get locked into technique. “If you become attached to one selling technique, you are an aging warrior, a full cup….Great artists master technique then transcend it; mediocre artists master technique and then become slaves to it!”
3. Be the Prospect. “See what he sees. Feel what he feels…. As you do this, you will begin to get ideas about how to serve him. This is a beginner’s mind.”