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We were so thrilled to announce our brand new website earlier this month. Not only did our website have a complete redesign, but so did our blog!

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New to marketing apps? Want to learn more about how you can make your digital experience useful and engaging? Check our blog for the latest news, trends, and ideas in the digital marketing industry.

Best of 2013: Responsive design, content marketing, conversion paths & more

This year, highly relevant, smart, user-centered creative really took a front seat that will carry through 2014 and beyond. Check out our take on the "Best of 2013" — a collection of blog posts designed to inspire better digital experiences and help you provide more value (and conversions) in the new year. Read More.

How eHealthInsurance Delivers Great User Experiences for Paid Search Campaigns

Not only is Ian a successful search marketer, he is also a loyal ion customer, and all-around awesome guy! eHealth and ion work together to create & test great user experiences for eHealthInsurance's paid search campaigns. Here is Ian's story… Read More.

You're too good to have a boring landing page

With user expectations for great experiences increasing at the speed of light, and the pressure on marketers to improve campaign performance mounting, a routine landing page will rarely deliver the kind of conversion results an organization needs in order to achieve high campaign ROI. Here are some ways to go beyond basic landing pages to drive higher conversions by serving up targeted, specific, relevant landing experiences that engage your audience. Read More.