This year, highly relevant, smart, user-centered creative really took a front seat that will carry through 2014 and beyond. Check out our take on the "Best of 2013" — a collection of blog posts designed to inspire better digital experiences and help you provide more value (and conversions) in the new year. Read More.
What's on my holiday list? Love and conversions. Two things that make the world go round. Read More.
No drummers drumming, or even a partridge in a pear tree here, just 12 of the very best tips and tricks for creating and testing digital experiences that generate leads, enhance brands and drives sales this holiday season. Read More.
'Tis the season to be shopping, and to be shopping smart! Although online shopping can be quite stressful and scary, apps can make online shopping a fun and entertaining experience. Read More.
We all know that giving is better than receiving. But what if there was a way to get someone exactly what they wanted? With segmentation experiences we show you how to make this happen. Read More.
Santa is not the only one who can impress us with his magical re-proportioning skills; you too can impress all your visitors with your magical, but completely achievable, responsive landing pages! Read More.
’Tis the season to be testing, and testing we’ll do. We’ll show you how free white papers will make your holiday dreams come true! Read More.
With over 7 out of 10 moms saying they would be responsible for at least three quarters of gift purchases in their household this year, find out what can make your holiday shopping post click experience better! Read More.
In 18 mind-blowing stats, we prove that prioritizing your landing page program is a must for improving your digital marketing results. As a bonus, enjoy our Landing Page Toolkit to get help get you started with landing pages! Read More.
Ten tips to help you create lead gen landing pages that will boost your conversion rates and reduce your cost per lead! Read More.
Conversion paths that employ user-driven segmentation can be incredibly powerful for lifting conversions (via increased audience & need relevancy), as well as enhancing a visitor's perception of your brand (via the 'hey, these people really get me' factor). Read More.
The digital aspect of marketing continues to grow, and in fact, all marketing is digital for many organizations today. In this era of creating digital experiences, what practices are marketers using, how agile are they, and which ones are producing the best results? Read More.
Get your visitors to give you more time and attention by presenting them with a highly relevant, specific page of content and a reason to convert. Relevancy says to the visitor, 'you are in the right place, and we have something for you.' Common sense, right? Read More.
We take you through 10 exercises that are guaranteed to improve your landing page results. Plus, get access to the downloadable toolkit, the comprehensive collection of interactive landing page tools, templates and resources covered in the webinar! Read More.
When evaluating the strength of a landing page design, use this checklist to help determine if sufficient best practices are being leveraged, and sound conversion design principles are being followed. Read More.
Not only is Ian a successful search marketer, he is also a loyal ion customer, and all-around awesome guy! eHealth and ion work together to create & test great user experiences for eHealthInsurance's paid search campaigns. Here is Ian's story… Read More.
With user expectations for great experiences increasing at the speed of light, and the pressure on marketers to improve campaign performance mounting, a routine landing page will rarely deliver the kind of conversion results an organization needs in order to achieve high campaign ROI. Here are some ways to go beyond basic landing pages to drive higher conversions by serving up targeted, specific, relevant landing experiences that engage your audience. Read More.
Seven simple steps to landing page testing success! This infographic takes you through seven best practices for testing and optimizing your landing pages for higher conversions. Read More.
Often marketers think they know their audiences inside and out. And they do—from a demographic or psychographic perspective. But context is important too and can help uncover additional insights & motivations of your audience segments. Read More.
Want to make the visitor experience better on your web pages or landing pages? Real-time testing is the best path to get there. Here are some ideas to inspire you. Read More.