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What is Interactive Content?
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ion U

Platform Capabilities

ion provides foundational enterprise-class interactive content capabilities that enable programs to flourish and scale from 1 to 1,000 experiences.

Interactive Content in 60 Minutes or Less

Meet Easy Quick Starts — the easiest, fastest way to launch interactive content.

Interactive Content in 60 Minutes or Less

Get Fast Results

Meet Easy Quick Starts — pre-fab infographics, quizzes, assessments, white papers, ebooks, ratings and product tours built into the ion platform and ready to launch in under an hour. Without training. Without a designer. Without a developer. Really.
Learn More

Two Ways to Have Complete Creative Control

No code or development. Just the agility you need.





Quick Start Cloud Templates

Forget complex development cycles and start seeing results faster. Our interactive content marketing platform’s Quick Start Cloud is a library of more than 100 pre-fab and fully-customizable interactive experiences. They’re expertly designed and crafted, browser-tested, responsive (mobile, tablet and desktop) experiences you can brand, customize and launch in anywhere from fifteen minutes to a few hours.

Quick Starts are available in four levels — from easy to advanced — for all of our modern marketers to use. And, we launch a new one each week — making them consistently innovative.

The Quick Start Cloud Templates
The Quick Start Cloud Templates

Blank Slate — Start from Scratch

Designers start with a blank slate and create anything your heart desires. Creative Studio is your responsive design playground — empowering you to create great-looking, data-driven interactive content without development.

Go as deep as your skills allow, adding content, controlling screen sizes, personalizing and creating app-like interactivity using a drag-and-drop interface including the web’s hottest features and effects.

And, we help you tap all of this power with a 13-module Designer Training Series that you can take at your own pace to become an ion design master.

Blank Slate
Blank Slate

The Power of ion Themes

Enjoy complete style sheet control, limitless innovation and ongoing evolution.

Complete CSS Control without Code

The ion platform includes a custom theme of your brand and usability standards that you can use with point-and-click ease. The theme is centralized, making universal improvements, adjustments and even re-brands as straightforward as updating the theme. And, you can have multiple themes, giving you the freedom to have many brands, clients, locales or even campaign-specific looks.

  • Fast, code-free CSS-level control
  • Centralized management and updates
  • Micro-theme variations

Explore ion’s Creative Studio

Check out some of the creation tools that will bring your vision to life.

Creative Studio Simulator
Creative Studio Simulator

Creative Studio Simulator

Go ahead, be a creative control freak. There’s no better way to create stunning responsive interactive experiences without code or developers.

  • 20 Animations; 5 Triggers
  • App-Like Transitions
  • Scroll Triggers & Effects
  • Flows, Rotators, Reveals
  • Responsive Design Controls
  • Interactive Video & Video Backgrounds

Data-Driven Content Targeting and Personalization

Over 1,200 combinations of sophisticated code-free logic

“The expansion of the typical website monologue into a true two-way dialogue can give you deeper insight into what consumers are trying to achieve and how you can help them. It’s the difference between watching customers as they stroll through a store and having a conversation with them.”

– Content Marketing Institute

  • Data-Driven Relevance
  • External Data
  • Personalization

Dynamically change where people go and what they see based on who they are, what they’ve done and how they’ve expressed interest.

Data-driven relevance is here for marketers. And relevance equals results. ion puts targeting, personalization and conditional logic at your fingertips — without development.

Get specific and relevant with virtually limitless targeting conditions using ion’s user profile. Segment by region or interest. Customize content based on a visitor’s past behavior. Get granular with conditional targeting based on device, time of day, referring URL and much more.

Integrate external data sources for real-time relevance.

Complement ion’s user profile with data from advertising, email, CRM and marketing automation systems to make your targeting even sharper. Transform campaigns into relevant, lead and demand generation powerhouses.

Build interactive content experiences so relevant your audience can’t help but engage.

Heck, you can even dynamically alter forms—giving returning, non-converting visitors a shorter form than first-timers or presenting sequential progressive profiling forms on repeat visits and so on.

Measurement of the Interactive Journey

Actionable analytics on consumption, conversion and engagement

“The information and inputs that consumers provide when using interactive content lead to richer profiles, better lead scoring, and improved nurturing of prospects along the buyer’s journey.”

– Content Marketing Institute

  • Smart Reporting
  • Exports

Smart Reporting

Know with certainty who’s consuming your interactive content marketing, how they’re engaging and which tests, variants and campaigns are driving conversion results so that you can make smart decisions—fast.

With clear reporting and database-level accuracy, all the engagement, consumption and conversion metrics you need to back up business-critical choices are available to you.

Export Formats & Integrations

Schedule reports in .xls and .pdf formats to get all of your stakeholders on board, or integrate our platform seamlessly with your analytics platform for enterprise-wide visibility.

Integrated A/B/n Testing in Three Clicks

Full-featured, sophisticated testing without code or development

“Quite simply, it’s not a question of whether companies should use interactive content but rather how soon they should start.”

– Content Marketing Institute

  • Better Results
  • Optimization Options

Challenging Champions for Better Results

Results are great, but how do you know you’re maximizing? You test. And when built-in A/B/n testing is a few clicks and no code away, you do it.

Automatically or Manually Optimize

When it comes to risk management, you’re in the driver’s seat. ion is not some bantam weight testing platform. Statistical confidence can be set between 80-99% at your discretion. You can choose how traffic is distributed, or automate optimization at your confidence interval for lightning-fast management that capitalizes on opportunities as they emerge. Because it’s so fast and easy, our customers achieve unparalleled testing success, with more than 75% of our customers reporting 100% or higher conversion improvement.

Surfacing the Interactive Buyer’s Journey to Sales Teams

Instant understanding of buyers at their point of interest

Improve Sales & Marketing Alignment

  • Accelerate marketing-to-revenue velocity by eliminating the costly time and momentum gap between marketing and sales
  • Improve sales process and metrics efficiency by aligning the sales dialogue with explicitly known buyer needs
  • Reduce buyer frustration by putting their digital journey to good use, avoiding redundancy and rehashing with sales
  • Valuable Insights
  • CRM Access
  • Actionable Data

Valuable Insights

ion’s Sell-Side capability surfaces high-value, explicit buyer insights from interactive content to the sales team. The digital dialogue that takes place between marketing and buyers is seamlessly handed off for personal selling. Unlike inferred digital body language of opens, clicks, downloads and page views, the digital dialogue from interactive content reveals solutions, calculations, configurations and other explicit responses and preferences.

CRM Access

Sell-Side is accessed from ion or from your CRM or MAP. A lead-specific link loads the ion platform’s Sell-Side Timeline of that lead’s interactive journey. From there, the salesperson can click into any Sell-Side Experience for a full understanding of the digital dialogue that took place with the buyer. It’s that fast and simple. And it’s included with the ion platform.

Actionable Data

With Sell-Side, marketing’s highest-value data is made actionable for sales. The transition from the digital journey to personal selling is smooth and seamless. The personal dialogue can pick up right where the digital one left off. No more inferred guesswork. No more redundancy or rehashing.

Explore the Sell-Side Microsite

Customer Resources