ion interactive on-demand events

Landing Pages 3.0: What's new, What's hot, What's not

Marcia Castellanos — Mon, 16 Jan 2012 15:59:58 +0000

Find out what’s new and what’s hot with the next generation of advanced landing pages and everything you need to know about what’s performing and what you should stay away from.

In this webinar we’ll show you:

How to embed and track Facebook, Twitter social conversions in your landing pages

How to harness Google Instant Preview and the new algorithm change to blow away your competition

How to incorporate more interactivity to inspire visitor exploration

How to use QR codes as an immediate, trackable way to connect with your audience

How to make the most of your landing page data - especially behavioral choices!

12 Ways to Improve Landing Pages in 2012

Marcia Castellanos — Wed, 14 Dec 2011 18:00:00 +0000

Learn the 12 ways you can get your landing pages ready for a successful and conversion-filled 2012! Don’t miss this chance to start the new year off with better conversion rates.

10 Landing Page Lessons Learned from Howard Stern

Marcia Castellanos — Wed, 14 Sep 2011 17:00:00 +0000

Learn the ten landing page lessons ion interactive co-founder Anna Talerico learned from the self-declared king of all media, Howard Stern. You’ll learn:

Why being social makes your message stronger
How to pitch your wares
How testing gets the answers you want from your visitors
When to ditch the old and evolve your content

Find and Fix Landing Page Bloopers

Marcia Castellanos — Wed, 31 Aug 2011 17:00:00 +0000

In this webinar, you’ll learn nine landing page conversion killers from ion interactive’s online marketing team leaders Anna Talerico and Mary D’Alatri. Plus you’ll get tips on:

How to find your own page bloopers
Quick fix strategies you can implement today
Real-world examples of common bloopers

Landing Pages for Lead Generation

Alexandra Tambellini — Wed, 17 Aug 2011 17:00:00 +0000

In this webinar, learn how to create landing pages for lead generation. You’ll learn why landing pages are critical to your online marketing campaigns and how to boost your conversion rate with:

The must-have elements of successful landing pages.
Easy fixes for common landing page bloopers.
Real examples of pages with double-digit conversion rates.

How Leading Brands Use LiveBall to Improve Results

Marcia Castellanos — Wed, 30 Mar 2011 17:00:00 +0000

LiveBall is used by companies of all sizes to create and test elaborate web pages for their marketing optimization programs. But LiveBall’s extraordinary capabilities don’t stop there.

In this webinar we’ll:

Take you through LiveBall’s basic and advanced feature set
Show you examples of how leading brands & agencies use LiveBall to drive results
Check out how LiveBall integrates with other marketing platforms like Aprimo, Eloqua, Salesforce, Mongoose Metrics and Omniture
Discuss how LiveBall’s advanced rules can help you do things like qualify visitors, insert keywords or show different creative based on country or language

By the end of this webinar, we think you’ll agree: the possibilities are endless with LiveBall!

Powerful Post-Click Marketing for Improved Online Results in 2011

Marcia Castellanos — Wed, 19 Jan 2011 18:00:00 +0000

It’s time to amp up your online marketing results with an optimization program that is both effective and efficient. See how leading online marketers are able to improve the results of their media spend 3-10x with a proactive approach to post-click marketing.

In this fast paced webinar, designed for online marketers, you’ll see:

Real-world examples from marketers who deliver real value to the bottom line with post-click optimization
How to harness strategy, resources & tactics for an effective post-click marketing program
How transparency and specialized analytics can help optimize media spend
Your quick-start action plan to get started

Now’s the time to put a stop to inefficient online marketing and start a powerful post-click marketing program. ion’s webinars are jam-packed with information, light on fluff and fast paced. Join us for an hour you won’t to miss.

Guide to Online Testing Part 2

Marcia Castellanos — Wed, 22 Sep 2010 15:17:00 +0000

Online testing strategies (Part II):

Blending the art and science of landing page testing for maximum results

The key to an effective landing page testing program is to have a vision of scenarios to test. At ion, we’ve developed a test planning framework to help you consistently create high-performance testing plans. The test framework helps you execute quickly without skipping over critical methodology.

In this webinar we’ll show you:

How to decide what to test
How to create a test wave (based on a specialized planning template)
Why decision trees help you stay focused on moving forward
Examples of when to innovate and when to iterate your landing pages

This webinar will cover information for those of you running landing page testing programs, as well as those of you just getting started. This is a high-octane webinar during which we’ll cover key concepts and dig into the details on how to make it happen.

Guide to Online Testing Part 1

Marcia Castellanos — Wed, 15 Sep 2010 17:00:00 +0000

Online testing basics (Part I):
Prepare yourself to achieve impressive results

It can be challenging to understand landing page testing without a grasp of the basics. At the core, you’re testing to find out the best way to give users what they want, but you can go about this in several different formats.

In this webinar, we cover testing concepts including:

The 4 primary types of landing experiences
What is a test wave, and how do you use one
The difference between MVT and A/B tests
Understanding testing risk & reward for maximum impact

Not all tests are created equal, and this webinar will cover all the basics to empower you to get your testing program started on the right foot! We’ll focus on strategic implementation of testing fundamentals in this jam-packed best practices webinar.

The Art of Landing Page Persuasion: Better Results, Higher ROI with Proven Techniques

Marcia Castellanos — Wed, 30 Jun 2010 17:00:00 +0000

The ultimate goal of your landing page is not to inform, but to persuade. You have seconds to capture your visitor’s attention, and persuade them to convert. Persuasion is an art—luckily, it’s an art that can be learned and easily applied to boost your conversion rates.

Watch as we uncover:

What’s persuasive, and what’s a big turn off for your visitors
How much copy and content is too much, and how much is not enough
How to think ‘big picture’ without losing sight of the details that matter most
Proven persuasion techniques that can be applied to your landing pages today

The Summer of Conversion: Transform Your Marketing Results Now!

Marcia Castellanos — Wed, 16 Jun 2010 17:00:00 +0000

During the lazy days of summer things move slower and everyone kicks up their heels. But this season while everyone is sipping their lemonade, you’ll soar past your competition with this high-energy webinar.

Kick off your summer on the right foot:

A three-month action plan for squeezing more leads and sales from your current web traffic
Small changes that can make a big impact to your social, search and email campaigns
How to kick start a quick marketing optimization program that leads to big results

Don’t miss out on this exciting webinar designed to give you a shot of summer inspiration.

Behavioral Segmentation: Creating Smarter Campaigns for Higher Conversions

Marcia Castellanos — Wed, 09 Jun 2010 17:00:00 +0000

A landing page is a landing page. But when you apply behavioral segmentation strategies you can boost conversions, as well as gain key insight into visitor segments. With behavioral segmentation a landing page becomes a competitive weapon.

In this webinar discover:

How to use choice creatively on the landing page to drive more engaged visitors and higher conversions
How to analyze visitor behavior for audience segmentation data
How segmenting users based on behaviors can greatly impact your conversion rate
How to spot behavioral patterns, and capitalize on those patterns to increase conversions

The Bad Boys of Conversion Marketing

Marcia Castellanos — Wed, 12 May 2010 16:32:00 +0000

Some of the most tested landing pages on the Internet are the creation of affiliate marketers, infopreneurs and multi-level marketers. They convert at amazing rates. However, these pages do not offer the brand experience that most businesses want to project. But, what can we learn from these pages that have been tested with hundreds of thousands of exposures?

Special guest presenter Brian Massey, the original Conversion Scientist, delves into the dark underworld of the “Bad Boys of Conversion Marketing” to find the gems that could increase the conversion rates on your pages.

This webinar covers:

Who are the Bad Boys of Conversion Marketing?
The components of the sales page or “squeeze page”
How we can use tested on-page techniques without hurting our brand
And much more!

Landing Pages, Conversion Paths & Microsites, Oh My!

ion — Fri, 07 May 2010 17:00:00 +0000

Do you know the differences and similarities between landing pages, conversion paths, and microsites? This 15-minute webinar digs in and explains which type of experience is right for your product and offer.

In this webinar we reveal:

The differences between the three types of landing experiences
When you might use each one
Why you would use a specific one in a specific scenario

All three types will keep your design and content simple, focused and relevant. These are the three keys to high conversion rates, but knowing when to use each type strategically will boost your conversion rate even higher!

Enterprise Landing Page Optimization

ion — Wed, 28 Apr 2010 17:00:00 +0000

How are landing pages for large organizations different than landing pages for anyone else? The objective is the same: to increase conversion rate and ROI. But the big difference is behind the scenes. In an enterprise environment, an under-the-radar, ad hoc approach to landing pages is almost guaranteed to underperform.

Watch “Enterprise Landing Page Optimization” and learn how to turn your size into your advantage.

In this webinar we reveal:

Landing page optimization best practices for enterprise organizations
How to define your ideal landing page optimization team and supporting infrastructure
9 steps for incorporating post-click in online marketing with a large cast of players
The challenges of enterprise landing page optimization
4 recommendations for managing post-click risk

Landing Page Bloopers & Best Practices

ion — Wed, 21 Apr 2010 17:00:00 +0000

As the scale of online marketing campaigns grows, it can become challenging for marketers to ensure that the pre-click message extends seamlessly to the landing page, and it isn’t uncommon for a blooper to slip in.

Watch “Landing Page Bloopers & Best Practices”, & review some of the biggest landing page bloopers & best practices.

In this webinar we reveal:

Average, everyday landing page bloopers, and how to avoid making them
Conversion best practices: what to use, what to avoid
Real life landing page reviews
And much more!

Landing Page Analytics 101

ion — Wed, 14 Apr 2010 17:00:00 +0000

In the era of analytics, there are an infinite number of ways to measure your landing pages, but you don’t need to measure everything — you need to measure what matters.

Watch “Landing Page Analytics 101”, and learn what metrics you need to measure in order to improve your landing page performance.

In this webinar we reveal:

The top metrics that affect landing page performance, and how to focus on them to get the highest ROI
How post-click segmentation can reveal highly valuable information about your visitors
Why analytics need to be followed up with immediate action & experimentation
Real life analytics reports: learn how to read them, and how to use them
And much more!

Social Proof on Landing Pages

ion — Fri, 09 Apr 2010 17:00:00 +0000

Companies who are doing good things are generating buzz around their products and solutions, and there is no reason not to use that to help landing page visitors convert.

In this 15-minute webinar we cover how to use social proof on the landing page, including:

What is social proof?
How does social proof work to increase conversions?
Different types of social proof, and how to use them strategically!

Landing Page Makeovers

ion — Wed, 07 Apr 2010 17:00:00 +0000

Do your landing pages need a facelift? Watch everyone’s favorite webinar, “Extreme Makeover: Landing Page Edition”, and find out how to turn your low-converting, ugly ducklings into high-performing swans.

In this webinar we cover:

The top 5 landing page design best practices, and the top 5 landing page mistakes
Before and after landing page success stories — see what design worked, and what didn’t
PLUS we reveal before and after landing page makeovers!

B2B Conversion Optimization: From the Search Query to the Landing Page

ion — Wed, 31 Mar 2010 17:00:00 +0000

B2B search marketers are faced with unique challenges. They must meet the needs of their distinct audiences, often explain complex products or services, and focus on the quality, not just quantity of their leads. In the webinar, “B2B Conversion Optimization: From the Search Query to the Landing Page”, industry experts Gord Hotchkiss of Enquiro & Anna Talerico of ion interactive explain how to improve the quantity and quality of B2B search conversions.

In this webinar we cover:

How to get out of the weeds and start addressing what’s going on in your buyer’s heads
Why you need to take a holistic approach to B2B search marketing
How ranking affects the CTR & quality of your clicks
What the information foraging theory is & why there needs to be a “trail” from the search query to the landing page
How to match the content of your ad & landing page with the intent of the buyer and their role
Eyetracking case studies: learn how people look at search ads & landing pages
And much more!

Landing Page Copy that Converts

ion — Wed, 24 Mar 2010 17:00:00 +0000

Your copy can make or break your landing page conversions. Join us for “Landing Page Copy that Converts” with special guest presenter, The Copywriting Maven, Roberta Rosenberg.

In this webinar we cover:

10 top landing page copy tips for effective landing pages: from headlines, to call to actions and beyond
Landing page reviews: submit your landing page for copy & design advice & feedback from Roberta Rosenberg and ion EVP Anna Talerico
Live Q & A: we dig in and answer as many attendee questions as we can!

Landing Pages for eCommerce

ion — Wed, 17 Mar 2010 17:00:00 +0000

Watch “Landing Pages for eCommerce” & learn how to ramp up your conversions and average order value with high-performance landing pages.

In this webinar we reveal:

Why trust is a must when it comes to transactional landing pages
Conversion case studies from leading online retailers: learn what they did and how
Why romance pages are your secret weapon for increased engagement and conversion success
Landing page strategies to increase your conversions & average order value
And much more!

Landing Page Testing 101

ion — Wed, 17 Feb 2010 18:00:00 +0000

Haven’t started testing your landing pages? Need to get back to the basics? Watch our exclusive webinar, “Landing Page Testing 101”, and learn easy landing page experiments that will skyrocket your conversion rate.

In this webinar we reveal:

Why you’re leaving conversions on the table if you’re not testing
How to go from testing newbie to testing maven in under a month
The most common testing mistakes, and how to avoid them
The 4 best landing page tests: the what, why, how, and who of landing page experiments
Innovative tests vs. iterative tests: learn what strategy to use and when

What the CMO Needs to Know About Landing Page Optimization

ion — Wed, 03 Feb 2010 18:00:00 +0000

Register to watch our exclusive webinar, “What the CMO Needs to Know About Landing Page Optimization”, and learn how your organization can win more customers from the same (or less!) marketing spend with an effective landing page program.

In this webinar we reveal:

Why landing page optimization is the key to winning the most customers from the least spend
How to build your online marketing dream team: get the right players in the right roles
Why conversion rate optimization deserves a seat at the executive table
How American Greetings, Citrix Systems & Bronto Software are winning more customers than their competition

Landing Pages for High-Tech Industries

ion — Wed, 20 Jan 2010 18:00:00 +0000

Register to watch “Landing Pages for High-Tech Industries,” and learn how to drive demand, leads, and purchases for software and hardware with high-performance landing pages.

In this webinar we reveal:

How to differentiate your product from the competition with high-quality landing pages
Conversion case studies from leading high-tech marketers: learn what they did, and how
Examples of effective landing page design: just because your product is complicated, doesn’t mean your landing pages should be
Top conversion boosters for high-tech industries: learn how adding video and instant chat can ramp up your conversions

Landing Pages for Higher Education

Megan Leap — Wed, 09 Dec 2009 18:00:00 +0000

Register to watch “Landing Pages for Higher Education,” and learn how to drive more leads, more applications, and higher enrollment through effective landing pages.

In this webinar we’ll reveal:

How to use form experimentation to drive conversions
How effectively using tabs allows you to create a content-rich experience while maintaining a minimal look and feel
How you can stop buying leads and turn your landing pages into the biggest driver of new student registrations
6 conversion boosters to increase your lead quality and quantity

Advanced Landing Page Strategies for Lead Generation

Megan Leap — Thu, 05 Nov 2009 18:00:00 +0000

Register to watch “Advanced Landing Page Strategies for Lead Generation,” learn highly effective landing page strategies and best practices to dramatically boost your online lead quality and quantity.

In this webinar we reveal:

How to easily segment your visitors, so you can separate your best prospects from the unqualified
How you can convert more visitors into leads with the same (or less!) marketing spend
Case studies from Fortune 500 marketers who doubled their online lead quantity and quality
How to improve the relevancy of your landing pages, & get the right messages in front of your different prospects
The best strategies and tactics for improving landing pages and increasing online lead gen conversions!

Advanced Landing Page Strategies for Higher PPC Conversions

Megan Leap — Wed, 14 Oct 2009 17:00:00 +0000

Register to watch “Advanced Landing Page Strategies for Higher PPC Conversions”, and learn the most effective landing page strategies and tactics to boost your PPC conversions.

In this webcast we’ll reveal:

4 best practices to boost your PPC ROI
How to make PPC your most efficient and productive marketing channel
How to optimize landing pages for your different sources of PPC traffic, and gain insights into who your customers are and how they view themselves
Tons of real-world, high-converting landing page examples -Examples of how enterprise B2B and B2C organization boosted conversions by over 100%

Landing Pages for Agencies

Megan Leap — Wed, 23 Sep 2009 18:00:00 +0000

Access “Landing Pages for Agencies” now and help your clients achieve remarkable online marketing results with better landing page design and testing.

In this webcast we reveal:

How to offer landing page design and optimization services to your clients: learn how to go from just getting the click to optimizing post-click
Why landing page services could be your competitive weapon against commoditization
How to grow your agency’s business and develop a new, recurring revenue stream with landing page services
And much more!

Painless Landing Page Testing: Easy Tests that Get Results

Megan Leap — Wed, 09 Sep 2009 17:00:00 +0000

Register to watch “Painless Landing Page Testing: Easy Tests that Get Results”, and discover easy landing page experiments that will skyrocket your conversion rate.

In this webcast we reveal:

The 4 best landing page tests: the what, why, how, and who of landing page experiments
Real-world landing page testing case studies from enterprise B2B and B2C organizations: learn what worked, and what didn’t
The 5 most popular landing page testing mistakes, and how they could be costing you valuable conversions
An action plan to get your painless landing page optimization program started immediately
And more!