<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.9.2 (http://www.squarespace.com/) on Sat, 13 Mar 2010 07:12:20 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>ion interactive on-demand events</title><link>http://www.ioninteractive.com/on-demand-events/</link><description>On-Demand ion Online Marketing Events</description><lastBuildDate>Tue, 02 Mar 2010 15:29:27 +0000</lastBuildDate><copyright>© i-on interactive, inc.</copyright><language>en-US</language><generator>Squarespace Site Server v5.9.2 (http://www.squarespace.com/)</generator><item><title>Landing Page Testing 101</title><dc:creator>Justin Talerico</dc:creator><pubDate>Wed, 17 Feb 2010 18:00:00 +0000</pubDate><link>http://www.ioninteractive.com/on-demand-events/2010/2/17/landing-page-testing-101.html</link><guid isPermaLink="false">266525:3822896:6885300</guid><description><![CDATA[<p>Haven&rsquo;t started testing your landing pages? Need to get back to the basics?&nbsp;Register to watch our exclusive webinar, &#8220;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB021710">Landing Page Testing 101</a>&#8221;, and learn easy landing page experiments that will skyrocket your conversion rate.&nbsp;</p>
<p><span class="full-image-float-right ssNonEditable"><span><a href="http://www.ioninteractive.com/premium-content/?prem=WEB021710"><img src="http://www.ioninteractive.com/storage/content/events/Btn_ViewNow_Register.gif?__SQUARESPACE_CACHEVERSION=1265059707357" alt="" /></a></span></span></p>
<p>In this webinar we reveal:</p>
<ul>
<li>Why you&#8217;re leaving conversions on the table if you&#8217;re not testing</li>
<li>How to go from testing newbie to testing maven in under a month</li>
<li>The most common testing mistakes, and how to avoid them</li>
<li>The 4 best landing page tests: the what, why, how, and who of landing page experiments&nbsp;</li>
<li>Innovative tests vs. iterative tests: learn what strategy to use and when</li>
</ul>
<p>&nbsp;Don&#8217;t miss out.&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB021710">Register now</a>&nbsp;and gain access to our full library of on-demand events. Already registered?&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB020310">Watch now!</a></p>
]]></description><wfw:commentRss>http://www.ioninteractive.com/on-demand-events/rss-comments-entry-6885300.xml</wfw:commentRss></item><item><title>What the CMO Needs to Know About Landing Page Optimization</title><dc:creator>Justin Talerico</dc:creator><pubDate>Wed, 03 Feb 2010 18:00:00 +0000</pubDate><link>http://www.ioninteractive.com/on-demand-events/2010/2/3/what-the-cmo-needs-to-know-about-landing-page-optimization.html</link><guid isPermaLink="false">266525:3822896:6742669</guid><description><![CDATA[<p>Register to watch our exclusive webinar, &#8220;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB020310">What the CMO Needs to Know About Landing Page Optimization</a>&#8221;, and learn how your organization can win more customers from the same (or less!) marketing spend with an effective landing page program.</p>
<p><span class="ssNonEditable full-image-float-right"><span><a href="http://www.ioninteractive.com/premium-content/?prem=WEB020310"><img src="http://www.ioninteractive.com/storage/content/events/Btn_ViewNow_Register.gif?__SQUARESPACE_CACHEVERSION=1265059707357" alt="" /></a></span></span></p>
<p>In this webinar we reveal:</p>
<ul>
<li>Why landing page optimization is the key to winning the most customers from the least spend</li>
<li>How to build your online marketing dream team: get the right players in the right roles</li>
<li>Why conversion rate optimization deserves a seat at the executive table</li>
<li>How American Greetings, Citrix Systems &amp; Bronto Software are winning more customers than their competition</li>
</ul>
<p>&nbsp;Don&#8217;t miss out.&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB020310">Register now</a>&nbsp;and gain access to our full library of on-demand events. Already registered?&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB020310">Watch now!</a></p>
]]></description><wfw:commentRss>http://www.ioninteractive.com/on-demand-events/rss-comments-entry-6742669.xml</wfw:commentRss></item><item><title>Landing Pages for Lead Generation: Filling Your Funnel with More Conversions</title><dc:creator>Megan Leap</dc:creator><pubDate>Wed, 27 Jan 2010 18:00:00 +0000</pubDate><link>http://www.ioninteractive.com/on-demand-events/2010/1/27/landing-pages-for-lead-generation-filling-your-funnel-with-m.html</link><guid isPermaLink="false">266525:3822896:6522791</guid><description><![CDATA[<p>Register to watch &ldquo;Landing Pages for Lead Generation: Filling your funnel&nbsp;with more conversions&rdquo; and learn what basic items should be included in&nbsp;your strategy and where you should be aiming to take your landing pages in 2010.</p>
<p><span class="full-image-float-right ssNonEditable"><span><a href="http://www.ioninteractive.com/premium-content/?prem=WEB012710"><img src="http://www.ioninteractive.com/storage/content/events/Btn_ViewNow_Register.gif?__SQUARESPACE_CACHEVERSION=1265059707357" alt="" /></a></span></span></p>
<p>In this webinar we reveal:</p>
<ul>
<li>Why lead generating landing pages are easy to create but sometimes difficult to&nbsp;analyze</li>
<li>Basics for creating a lead generating landing page</li>
<li>How to THINK BIG in 2010</li>
<li>The importance of pre-conversion segmentation</li>
</ul>
<p>&nbsp;Don&#8217;t miss out.&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB012710">Register now</a>&nbsp;and gain access to our full library of on-demand events. Already registered?&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB012710">Watch now!</a></p>
]]></description><wfw:commentRss>http://www.ioninteractive.com/on-demand-events/rss-comments-entry-6522791.xml</wfw:commentRss></item><item><title>Landing Pages for High-Tech Industries</title><dc:creator>Justin Talerico</dc:creator><pubDate>Wed, 20 Jan 2010 18:00:00 +0000</pubDate><link>http://www.ioninteractive.com/on-demand-events/2010/1/20/landing-pages-for-high-tech-industries.html</link><guid isPermaLink="false">266525:3822896:6401775</guid><description><![CDATA[<p>Register to watch &#8220;Landing Pages for High-Tech Industries,&#8221; and learn how to drive demand, leads, and purchases for software and hardware with high-performance landing pages.<br /><span class="ssNonEditable full-image-float-right"><span><a href="http://www.ioninteractive.com/premium-content/?prem=WEB012010"><img src="http://www.ioninteractive.com/storage/content/events/Btn_ViewNow_Register.gif?__SQUARESPACE_CACHEVERSION=1260485017794" alt="" /></a></span></span></p>
<p>In this webinar we reveal:</p>
<ul>
<li>How to differentiate your product from the competition with high-quality landing pages&nbsp;</li>
<li>Conversion case studies from leading high-tech marketers: learn what they did, and how</li>
<li>Examples of effective landing page design: just because your product is complicated, doesn&rsquo;t mean your landing pages should be&nbsp;</li>
<li>Top conversion boosters for high-tech industries: learn how adding video and instant chat can ramp up your conversions&nbsp;</li>
</ul>
<p>Don&#8217;t miss out.&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB012010">Register now</a>&nbsp;and gain access to our full library of on-demand events. Already registered?&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB012010">Watch now!</a></p>
]]></description><wfw:commentRss>http://www.ioninteractive.com/on-demand-events/rss-comments-entry-6401775.xml</wfw:commentRss></item><item><title>Landing Pages for Higher Education</title><dc:creator>Megan Leap</dc:creator><pubDate>Wed, 09 Dec 2009 18:00:00 +0000</pubDate><link>http://www.ioninteractive.com/on-demand-events/2009/12/9/landing-pages-for-higher-education.html</link><guid isPermaLink="false">266525:3822896:6035280</guid><description><![CDATA[<p>Register to watch &#8220;Landing Pages for Higher Education,&#8221; and learn how to drive more leads, more applications, and higher enrollment through effective landing pages.<br /><span class="full-image-float-right ssNonEditable"><span><a href="http://www.ioninteractive.com/premium-content/?prem=WEB120909"><img src="http://www.ioninteractive.com/storage/content/events/Btn_ViewNow_Register.gif?__SQUARESPACE_CACHEVERSION=1260485017794" alt="" /></a></span></span></p>
<p>In this webinar we&#8217;ll reveal:</p>
<ul>
<li>How to use form experimentation to drive conversions</li>
<li>How effectively using tabs allows you to create a content-rich experience while maintaining a minimal look and feel</li>
<li>How you can stop buying leads and turn your landing pages into the biggest driver of new student registrations</li>
<li>6 conversion boosters to increase your lead quality and quantity</li>
</ul>
<p>Don&#8217;t miss out.&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB120909">Register now</a>&nbsp;and gain access to our full library of on-demand events. Already registered?&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB120909">Watch now!</a></p>
]]></description><wfw:commentRss>http://www.ioninteractive.com/on-demand-events/rss-comments-entry-6035280.xml</wfw:commentRss></item><item><title>Advanced Landing Page Strategies for Lead Generation</title><dc:creator>Megan Leap</dc:creator><pubDate>Thu, 05 Nov 2009 18:00:00 +0000</pubDate><link>http://www.ioninteractive.com/on-demand-events/2009/11/5/advanced-landing-page-strategies-for-lead-generation.html</link><guid isPermaLink="false">266525:3822896:5842393</guid><description><![CDATA[<p>Register to watch &#8220;Advanced Landing Page Strategies for Lead Generation,&#8221; learn highly effective landing page strategies and best practices to dramatically boost your online lead quality and quantity.<span class="full-image-float-right ssNonEditable"><span><a href="http://www.ioninteractive.com/premium-content/?prem=WEB110509"><img src="http://www.ioninteractive.com/storage/content/events/Btn_ViewNow_Register.gif?__SQUARESPACE_CACHEVERSION=1255553808861" alt="" /></a></span></span></p>
<p>In this webinar we reveal:</p>
<ul>
<li>How to easily segment your visitors, so you can separate your best prospects from the unqualified</li>
<li>How you can convert more visitors into leads with the same (or less!) marketing spend</li>
<li>Case studies from Fortune 500 marketers who doubled their online lead quantity and quality</li>
<li>How to improve the relevancy of your landing pages, &amp; get the right messages in front of your different prospects</li>
<li>The best strategies and tactics for improving landing pages and increasing online lead gen conversions!</li>
</ul>
<p>&nbsp;Don&#8217;t miss out.&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB110509">Register now</a>&nbsp;and gain access to our full library of on-demand events. Already registered?&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB110509">Watch now!</a></p>
]]></description><wfw:commentRss>http://www.ioninteractive.com/on-demand-events/rss-comments-entry-5842393.xml</wfw:commentRss></item><item><title>Advanced Landing Page Strategies for Higher PPC Conversions</title><dc:creator>Megan Leap</dc:creator><pubDate>Wed, 14 Oct 2009 17:00:00 +0000</pubDate><link>http://www.ioninteractive.com/on-demand-events/2009/10/14/advanced-landing-page-strategies-for-higher-ppc-conversions.html</link><guid isPermaLink="false">266525:3822896:5485905</guid><description><![CDATA[<p>Register to watch &#8220;Advanced Landing Page Strategies for Higher PPC Conversions&#8221;, and learn the most effective landing page strategies and tactics to boost your PPC conversions.</p>
<p><span class="full-image-float-right ssNonEditable"><span><a href="http://www.ioninteractive.com/premium-content/?prem=WEB101409"><img src="http://www.ioninteractive.com/storage/content/events/Btn_ViewNow_Register.gif?__SQUARESPACE_CACHEVERSION=1255553808861" alt="" /></a></span></span>In this webcast we&#8217;ll reveal:</p>
<ul>
<li>4 best practices to boost your PPC ROI&nbsp;</li>
<li>How to make PPC your most efficient and productive marketing channel</li>
<li>How to optimize landing pages for your different sources of PPC traffic, and gain insights into who your customers are and how they view themselves</li>
<li>Tons of real-world, high-converting landing page examples -Examples of how enterprise B2B and B2C organization boosted conversions by over 100%&nbsp; </li>
</ul>
<p>&nbsp;Don&#8217;t miss out.&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB101409">Register now</a>&nbsp;and gain access to our full library of on-demand events. Already registered?&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB101409">Watch now!</a></p>
]]></description><wfw:commentRss>http://www.ioninteractive.com/on-demand-events/rss-comments-entry-5485905.xml</wfw:commentRss></item><item><title>Landing Page Makeovers</title><dc:creator>Megan Leap</dc:creator><pubDate>Wed, 30 Sep 2009 17:00:00 +0000</pubDate><link>http://www.ioninteractive.com/on-demand-events/2009/9/30/landing-page-makeovers.html</link><guid isPermaLink="false">266525:3822896:5396050</guid><description><![CDATA[<p>Do your landing pages need a facelift?&nbsp;Find out how to turn your low-converting, ugly duckling landing pages into high-performing swans in this 60-minute webinar. <span class="full-image-float-right ssNonEditable"><span><a href="http://www.ioninteractive.com/premium-content/?prem=WEB093009"><img src="http://www.ioninteractive.com/storage/content/events/Btn_ViewNow_Register.gif?__SQUARESPACE_CACHEVERSION=1254691710288" alt="" /></a></span></span></p>
<p>In this webinar we reveal:<br /><br />-The top 5 landing page design best practices, and the top 5 landing page mistakes<br /><br />-Before and after landing page makeovers &mdash; see how small changes can make big differences</p>
<p>&nbsp;Don&#8217;t miss out.&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB093009">Register now</a>&nbsp;and gain access to our full library of on-demand events. Already registered?&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB093009">Watch now!</a></p>
]]></description><wfw:commentRss>http://www.ioninteractive.com/on-demand-events/rss-comments-entry-5396050.xml</wfw:commentRss></item><item><title>Landing Pages for Agencies</title><dc:creator>Megan Leap</dc:creator><pubDate>Wed, 23 Sep 2009 18:00:00 +0000</pubDate><link>http://www.ioninteractive.com/on-demand-events/2009/9/23/landing-pages-for-agencies.html</link><guid isPermaLink="false">266525:3822896:5300737</guid><description><![CDATA[<p>Access &#8220;Landing Pages for Agencies&#8221; now and help your clients achieve remarkable online marketing results with better landing page design and testing.</p>
<p><strong>In this webcast we reveal:<span class="full-image-float-right ssNonEditable"><span><a href="http://www.ioninteractive.com/premium-content/?prem=WEB092309" target="_blank"><img src="http://www.ioninteractive.com/storage/content/events/Btn_ViewNow_Register.gif?__SQUARESPACE_CACHEVERSION=1253221244953" alt="" /></a></span></span></strong></p>
<ul>
<li>How to offer landing page design and optimization services to your clients: learn how to go from just getting the click to optimizing post-click</li>
<li>Why landing page services could be your competitive weapon against commoditization</li>
<li>How to grow your agency&rsquo;s business and develop a new, recurring revenue stream with landing page services</li>
<li>And much more!</li>
</ul>
<p>Don&#8217;t miss out.&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB092309">Register now</a>&nbsp;and gain access to our full library of on-demand events. Already registered?&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB092309">Watch now!</a></p>
]]></description><wfw:commentRss>http://www.ioninteractive.com/on-demand-events/rss-comments-entry-5300737.xml</wfw:commentRss></item><item><title>Painless Landing Page Testing: Easy Tests that Get Results</title><dc:creator>Megan Leap</dc:creator><pubDate>Wed, 09 Sep 2009 17:00:00 +0000</pubDate><link>http://www.ioninteractive.com/on-demand-events/2009/9/9/painless-landing-page-testing-easy-tests-that-get-results.html</link><guid isPermaLink="false">266525:3822896:5225135</guid><description><![CDATA[<p>Register to watch &#8220;Painless Landing Page Testing: Easy Tests that Get Results&#8221;, and discover easy landing page experiments that will skyrocket your conversion rate.</p>
<p><strong>In this webcast we reveal:<span class="full-image-float-right ssNonEditable"><span><a href="http://www.ioninteractive.com/premium-content/?prem=WEB090909" target="_blank"><img src="http://www.ioninteractive.com/storage/content/events/Btn_ViewNow_Register.gif?__SQUARESPACE_CACHEVERSION=1253221244953" alt="" /></a></span></span></strong></p>
<ul>
<li>The 4 best landing page tests: the what, why, how, and who of landing page experiments</li>
<li>Real-world landing page testing case studies from enterprise B2B and B2C organizations: learn what worked, and what didn&#8217;t</li>
<li>The 5 most popular landing page testing mistakes, and how they could be costing you valuable conversions</li>
<li>An action plan to get your painless landing page optimization program started immediately</li>
<li>And more!</li>
</ul>
<p>Don&#8217;t miss out.&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB090909">Register now</a>&nbsp;and gain access to our full library of on-demand events. Already registered?&nbsp;<a href="http://www.ioninteractive.com/premium-content/?prem=WEB090909">Watch now!</a></p>
]]></description><wfw:commentRss>http://www.ioninteractive.com/on-demand-events/rss-comments-entry-5225135.xml</wfw:commentRss></item></channel></rss>