Blowing Through Testing Hurdles

Stuck in a landing page testing rut? Learn fresh testing techniques and key strategies to help you to achieve the maximum ROI from your landing page tests!

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Landing Page Testing 101

Testing isn’t a luxury any more: for maximum ROI, your landing pages must be as flexible and dynamic as the web itself. But how do you find the time to test, and what should you look for?

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Real-Life Landing Page Success Stories

Learn how real online marketers, just like you, have created winning, high-performance landing page tests with LiveBall. We’re spilling all of our landing page testing secrets and strategies that have helped leading brands like DHL, Kabam and Western Union.

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Landing Pages 3.0: What's new, What's hot, What's not

We review trends from high-converting brands, best practices and lots of examples. Learn how to mobile-optimize your landing pages, boost your content interactivity and keep your visitors engaged.

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12 Ways to Improve Landing Pages in 2012

Learn the 12 ways you can get your landing pages ready for a successful and conversion-filled 2012! Don’t miss this chance to start the new year off with better conversion rates.

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10 Landing Page Lessons Learned from Howard Stern

Learn the ten landing page lessons ion interactive co-founder Anna Talerico learned from the self-declared king of all media, Howard Stern.

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Find and Fix Landing Page Bloopers

In this webinar, you’ll learn nine landing page conversion killers from ion interactive’s online marketing team leaders Anna Talerico and Mary D’Alatri.

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Landing Pages for Lead Generation

In this webinar, learn how to create landing pages for lead generation. You’ll learn why landing pages are critical to your online marketing campaigns and how to boost your conversion rate with:

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How Leading Brands Use LiveBall to Improve Results

LiveBall is used by companies of all sizes to create and test elaborate web pages for their marketing optimization programs. But LiveBall’s extraordinary capabilities don’t stop there.

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Powerful Post-Click Marketing for Improved Online Results in 2011

It’s time to amp up your online marketing results with an optimization program that is both effective and efficient. See how leading online marketers are able to improve the results of their media spend 3-10x with a proactive approach to post-click marketing.

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Guide to Online Testing Part 2

Online testing strategies (Part II):
Blending the art and science of landing page testing for maximum results

The key to an effective landing page testing program is to have a vision of scenarios to test. At ion, we’ve developed a test planning framework to help you consistently create high-performance testing plans. The test framework helps you execute quickly without skipping over critical methodology.

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Guide to Online Testing Part 1

Online testing basics (Part I):
Prepare yourself to achieve impressive results

It can be challenging to understand landing page testing without a grasp of the basics. At the core, you’re testing to find out the best way to give users what they want, but you can go about this in several different formats.

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