ion interactive Announces New Integration Partner Demandbase

ion interactive, the leading enterprise landing page solution, announced today the availability of Demandbase Real-Time Identification for its customers. “We are excited about the Demandbase and ion integration. It brings even more relevancy to the post-click experience,” said Justin Talerico, CEO of ion interactive. “The ability to improve web content relevancy through key identification markers such as industry, company, or revenue allows our customers to identify and cater to their most valuable visitors to create an experience that resonates with them — driving optimized performance.”

The integration between Demandbase and ion allows marketers to gain valuable insights that can lead to increased conversions and improved data capture. The Demandbase Real-Time Identification API identifies business traffic in real time, delivering over 40 company attributes (company name, industry, employee count, revenue, geographic locations, DUNS number, etc.) giving ion’s platform additional data for dynamic personalization of site experiences for each business visitor. Key features of the integration include the ability to: 

  • Increase conversions and improve data capture by utilizing Real-Time Identification to shorten forms.
  • Create segmentation and personalized content and offers based on visitor type such as enterprise, mobile, government, and more.

Coupling a robust, enterprise landing page solution with a real-time targeting tool creates a powerful solution for creating responsive engagement and ultimately more conversions.

“The ion platform, combined with our Real-Time Identification API, enables businesses to deliver web experiences that are personalized to each visitor, driving better engagement and more revenue from the customers that matter most,” said Greg Ott, CMO of Demandbase. 

About ion

ion’s software and services enable agile creation and optimization of digital content experiences. The efficacy of these experiences exceeds industry averages by 3x. Hundreds of global brands like Dell, DHL, and Western Union entrust their web and mobile marketing performance to ion’s agile technology and services. For more information on how ion delivers more agility, more branding and more revenue, visit ioninteractive.com.

About Demandbase

Demandbase is the first real-time targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time.  Without the use of cookies, Demandbase’s Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers.  Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance.  For more information, visit http://www.demandbase.com