Boca Raton, FL — ion interactive, the leading provider of landing page software, announced today that the company’s President and CTO, Scott Brinker, and Executive Vice President Anna Talerico, have been invited to speak at four industry events this spring.
The series of speaking engagements will focus on increasing landing page conversions, return on investment, and the intersection of conversion rate optimization and search engine strategies. The upcoming speaking engagements include SMX West, MarketingProfs B2B Forum, Conversion Conference, and Search Engine Strategies Conference and Expo.
“Everyone continues to focus on search engine optimization, and while it will continue to be important through 2010, We’re very excited to be speaking about conversion optimization this year. Conversion optimization focuses on engaging the user after they make the initial click on a landing page. There’s endless potential for converting users post-click, and at ion we’ve seen some great results with companies like SurePayroll and Moog,” says Talerico.
At each event online marketers will get an inside look at landing page best practices, how ion helps customers maximize ROI, and tips for creating a strategy with a high conversion rate.
SMX West — Wednesday, March 3rd
Scott Brinker will speak on two panels at SMX West: “Landing Pages & Multivariate Testing to Increase Conversions” and “The B2B Search Marketing Challenge.” The landing page session will be moderated by Gord Hotchkiss, President and CEO of Enquiro and the B2B challenge will focus on testing strategies to improve conversions.
Search Engine Strategies 2010 Conference and Expo — Wednesday, March 24th
Brinker will speak on the “Advanced B2B” panel which will focus on turning complex buying processes into opportunities.
MarketingProfs’ B-to-B Forum — Tuesday, May 4th
Talerico will present “Higher Conversions, Better ROI: Advanced Landing Pages that Improve Campaign ROI” with two customers, Scott Brandt, VP Marketing at SurePayroll and Michael Burgess, Online Marketing Director at Moog. The presentation will cover success stories from the two companies, and will offer techniques for improving conversion rates.
Conversion Conference — Tuesday, May 4th
Brinker will speak at the first ever Conversion Conference on optimizing online campaigns. Stay tuned for the to-be-released conference agenda.
About ion interactive:
Founded in 1998, ion interactive is the leading provider of advanced landing page software that maximized PPC, email and online advertising performance. ion’s web-based platform enables customers to create, test and analyze landing pages, conversion paths and microsites all without IT or developer assistance.
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If you’d like more information about this topic, or to schedule an interview with Scott Brinker or Anna Talerico, please call Jessica Collier at 561-922-6126 or e-mail at firstname.lastname@example.org.