Content Marketing Shown to Boost Sales Performance

Research Shows New Opportunities for Content Marketing to Boost Sales Performance

ion’s ground-breaking product functionality, Sell-Side, directly addresses this need.

Boca Raton, FL – February 1, 2016 – ion interactive, provider of interactive content marketing software and services, released research conducted by Demand Metric that shows the need for more meaningful prospect insights that result from a web visitor’s interaction with content marketing.

Marketers expend tremendous effort and resources on collecting digital body language that simply doesn’t work for sales teams. Click for a larger image.

As content marketing continues to grow in strategic importance, organizations struggle to provide meaningful insights on prospect content consumption to sales teams. “Digital Body Language” is the most common way this information is surfaced to sales, via tracking done with marketing automation platforms. 

But while there is a wealth of digital body language for sales—data such as pages viewed, emails clicked and files downloaded—that is pushed into the CRM by marketing automation tools, it is limited in context and usefulness.

Digital body language surfaced from marketing automation into the CRM tends to be noisy, open to interpretation and generally the same for most prospects. This results in poor adoption, with only 22% of sales teams using digital body language all or some of the time.

Sales teams aren’t getting the kinds of data they need, despite all of the effort around clicks, downloads, views and opens. Click for a larger image.

…only 22% of sales teams using digital body language all or some of the time.

What sales people actually want to receive about a prospect is a far more robust lead profile, helping to illuminate potential buyer needs, pains, challenges, readiness and fit. The Demand Metric data reveals that digital body language doesn’t provide the desired level of prospect insight for sales professionals. The report showed that with the exception of contact and firmographic data, most sales teams are not getting the actual information they want about prospects:

What’s at stake? 62% of study respondents said that getting access to explicit digital dialogue data would increase close rates 10% or more. Click for a larger image.

And a stunning 62% of respondents indicate that access to this type of information would yield higher close rates by 10% or more:

And yet, few organizations are deploying the types of digital content experiences that would enable more meaningful prospect insights to be surfaced to sales—calculators, assessments, solution planners, quizzes, etc: 

This type of content would provide the very same information that sales is indicating they need—readiness, fit, challenges. Obviously, there’s an opportunity to bridge the gap between the content that marketing organizations are creating, the digital trail that visitors leave behind as they interact with content, and surfacing the resulting behaviors and insights in a meaningful way for the sales team.

With this in mind, ion interactive added significant new functionality to its software that allows a sales professional to extract meaningful insight from prospects that interact with content marketing experiences. The feature, called Sell-Side, was launched so that a salesperson can engage in more relevant conversations with prospects based on their content interactions, showing a visitor’s digital trail in a visual and meaningful way, with contextual support from marketing delivered natively in the sales interface. 

Deploying the types of experiences that yield a whole new class of explicit, high-fidelity data is a huge opportunity for marketing and sales.

With Sell-Side a salesperson can see how much interactive content the prospect consumed, which sections and topics of content they interacted with, how they answered questions in an assessment or quiz, what prices were calculated and more, all delivered via a single link in the CRM. 

“Modern marketing departments aren’t lacking data. But they are lacking meaningful ways to surface relevant prospect data to sales teams. We all need to do a much better job collecting and surfacing meaningful insights that sales can actually use to accelerate pipeline and increase deals won,” said Justin Talerico, ion’s co-founder and CEO. “One of the things we love most about interactive content is that the data and insights it generates are fundamentally different from the standard clicks, views and downloads. It’s descriptive of what the prospect intentionally expressed as they interacted with an experience—it’s products configured, prices calculated, quizzes taken. We can communicate those interactions to sales to help them pick up the personal dialogue right where the digital one left off.”

Interested in seeing where you stack up against the Demand Metric Digital Body Language report. Check out the Digital Body Language Report Card for your results. 

About ion interactive

ion interactive empowers modern marketers to rapidly produce engaging, interactive content that stands out while generating more leads, of higher quality and richer prospect profiles.

Produce stunning content marketing experiences across your social marketing, email marketing and advertising campaigns using our scalable, agile interactive content platform. Powerfully creative, gorgeous and highly interactive experiences can be produced, tested and measured without development. ion’s assessments, quizzes, lookbooks, ebooks, interactive white papers, calculators and more are used to differentiate brands, increase engagement, boost revenue, improve conversions and enable sales.

Contact:

Shaun Williams
ion interactive
561-235-7062
sdwilliams@ioninteractive.com

ion interactive Ranks Number Five in GetApp’s Q1 2016 Top 25 Content Marketing Apps

GetApp’s content marketing rankings put the heavyweights at the top of the list.

BOCA RATON, FL — January 28, 2016 — ion interactive, the leader in interactive content marketing solutions, moved up three spots to fifth in GetApp’s Q1 2016 Top 25 ranking of content marketing apps. “ion is honored that so many of our customers have contributed to our four-and-a-half star rating in GetApp. Their passionate support helped our GetRank move up again this quarter.” said Justin Talerico, ion interactive’s CEO.

ion interactive is in GetRank’s Top 5 for Content Marketing. Click for a larger image.

Gartner’s cloud­-based business apps marketplace GetApp has released its updated Q1 2016 rankings of the top 25 content marketing solutions. GetRank helps businesses assess cloud­-based marketing software. The ranking is based on five unique data points including user reviews, integrations, mobile app availability, media presence and security. Each of the five data points is scored out of 20 for a total possible score out of 100.

User-­generated reviews and integrations are calculated using data listed on GetApp, while security scores come from vendor responses to a security survey based on the Cloud Security Alliance Self­Assessment Form. Mobile platform data is captured from Google Play and the Apple App Store, while media scores are calculated using the number of Facebook followers and Twitter fans a vendor has.

“Social media presence is an especially important metric for marketing applications, many of which specialize in this area or integrate their products with these platforms. It’s no surprise that the leaders in marketing all scored highly for social media, reflecting strongly on their familiarity with a key feature of their platform” says Suzie Blaszkiewicz, researcher and project manager for GetRank.

Click through to see the entire Q1 2016 GetRank of the top 25 content marketing solutions, as well as GetApp’s 2016 report on Marketing in the Cloud, with industry analysis and expert contributions on trends in the industry.

About GetApp

GetApp, a Gartner company, is the leading premium business app discovery platform on the web. Headquartered in Barcelona (Spain), GetApp serves as a platform for user­-generated and editorial reviews of software and apps for businesses.

About ion interactive

ion interactive empowers modern marketers to rapidly produce engaging, interactive content that stands out while generating more leads, of higher quality and richer prospect profiles.

Produce stunning content marketing experiences across your social marketing, email marketing and advertising campaigns using our scalable, agile interactive content platform. Powerfully creative, gorgeous and highly interactive experiences can be produced, tested and measured without development. ion’s assessments, quizzes, lookbooks, ebooks, interactive white papers, calculators and more are used to differentiate brands, increase engagement, boost revenue, improve conversions and enable sales.

CONTACT:

Shaun Williams
ion interactive
561-235-7062
sdwilliams@ioninteractive.com

ion interactive to Exhibit & Speak at Content Marketing World 2015

Who:                        ion interactive, an interactive content software & services provider

 

What:                      Cofounder & CTO, Scott Brinker Delivers “How to Enable Your Content with     Marketing Technology.”

ion wins Content Marketing Award for Best Infographic

ion is exhibiting in booth #15 at Content Marketing World 2015.

 

When:                     Sept 8-11, 2015

 

Where:                   Cleveland Convention Center; Cleveland, Ohio

 

ion interactive will be busy at this year’s Content Marketing World in Cleveland, Ohio.

The company will be exhibiting at booth #15 for the duration of the show, with knowledgeable ionians on hand to answer questions about incorporating interactive content into strategic marketing initiatives.

Then, on September 10th at 1:45pm, ion’s cofounder and CTO, Scott Brinker, will take the stage to present, “How to Enable Your Content With Marketing Technology.” Brinker will provide information helping leaders understand where and how they should embrace marketing technology to make the most impact within their organizations.

ion also received the great honor of a Content Marketing Award, which will be celebrated during the show. They took home the win for Best Infographic (one time) for their popular, “50 Ways to Engage” interactive infographic.

Visit ion at booth #15 to learn more about its interactive content software & services and how it can transform your digital experiences.

Read more in our Content Marketing World blog post!

 

 

 

ion interactive designated a “Cool Vendor” in Gartner’s 2015 Cool Vendors in Content Marketing report.

Company also recognized in second Gartner report in same month

Boca Raton, Fla. – May 21, 2015 — ion interactive, the interactive content software company, was named a “Cool Vendor” in Gartner’s 2015 Cool Vendors in Content Marketing report.  This honor comes on the heels of ion’s inclusion in another piece from Gartner in the same month titled, “Content Marketing Comes of Age," published March 12, 2015.

We feel ion’s presence in both of these reports comes at a time when a new age of content marketing is gaining massive traction and being rapidly adopted across industry lines. Companies of all sizes are enlisting interactive content to help engage audiences, strengthen sales and marketing alignment, and maintain a strong brand presence.

As content marketing evolves with changing market needs, marketers are also faced with demands to produce differentiated higher performing content. One of the key findings according to Gartner is that, “Digital marketers want to create smart, interactive content without relying on software developers. ion interactive gives marketers and their creative teams the tools to make this happen.” Gartner, Inc., Cool Vendors in Content Marketing, 2015, Jake Sorofman, Kirsten Newbold-Knipp, March 19, 2015.

In “Content Marketing Comes of Age,” also authored by Sorofman and Newbold-Knipp, there is an entire section dedicated to the impact of interactive content. The two analysts provide real examples of companies using interactive content. Gartner, Inc., Content Marketing Comes of Age, 2015. Kristen Newbold-Knipp, March 12, 2015.

“We feel our inclusion in two Gartner reports in a month’s span is humbling and exciting because it speaks to marketers’ needs and the rapid adoption of using interactive content to impact digital marketing performance,” said Justin Talerico, ion’s co-founder and CEO. “We talk about interactive content and its power everyday, but to hear analysts we respect and admire talk about it and include us in those conversations is what it’s all about for us.”

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About ion interactive

ion interactive empowers modern marketers to rapidly produce engaging, interactive content that stands out while generating more leads, of higher quality and richer prospect profiles.

Produce stunning content marketing experiences across your social marketing, email marketing and advertising campaigns using our scalable, agile interactive content platform. Powerfully creative, gorgeous and highly interactive experiences can be produced, tested and measured without development. ion’s assessments, quizzes, lookbooks, ebooks, interactive white papers, calculators and more are used to differentiate brands, increase engagement, boost revenue, improve conversions and enable sales.

CONTACT:

Shaun Williams
ion interactive
561-235-7062
sdwilliams@ioninteractive.com

 

ion interactive announces sell-side experience to foster sales, marketing & buyer alignment

ion interactive closes quarter blowing past aggressive company goals with rapid market adoption of interactive content

ion interactive enables digital dialogue with four new interactive content marketing apps

ion interactive addresses marketers’ challenge to keep pace with innovation

Interactive Press Release

ion interactive Kicks Off Event Series to Help Marketers Overcome Content Marketing Challenges

Regional events address content engagement, scalability and measurement and arm attendees with actionable tactics for improvement.

Boca Raton, Fla. – September 25, 2014 – ion interactive, the leading marketing apps company, announced a seminar series with the inaugural event held today in Boston. The series is hosted by ion executives and will cover a range of topics — including content engagement, scalability, differentiation and measurement.  ion will share peer data, best practices, and processes for interactive content strategies.

The half-day seminar will provide attendees with:

  • Tactics to transform static content into highly engaging, measurable digital experiences that drive leads & revenue

  • How to cut through content marketing clutter to achieve competitive differentiation

  • New content marketing research and benchmarks

“Today’s marketers are facing increased pressures around content performance, scalability and measurement,” said Justin Talerico, ion interactive’s CEO. “This roadshow was inspired by a shared challenge amongst digital marketers — how to turn mountains of undifferentiated content into measurable revenue generation. Research and results show how well it can work. We take them through all of that.”

Each event will include breakfast, sessions and breakout roundtables facilitated by ion executives. The event line up starts in Boston today at The Marriott Copley Place, with a West Coast leg planned for November 4-5 in San Jose and San Francisco, respectively.

For information on dates, venues and additional cities, check our event calendar.

 

 

ion interactive honored with multiple industry accolades

Awards and successes validate impact of ion’s marketing apps platform and thought leadership

Boca Raton, Fla. – September 16, 2014 – ion interactive, the leading marketing apps company, announced a series of industry wins for their product and executive thought leadership.

The string of recent successes lends credibility to the accelerating adoption of marketing apps as an indispensable addition to an effective digital strategy.

  • ion’s platform scored a bronze  Stevie in the 12th Annual American Business Awards in the Tech & New Product category for Web Services – Software.  In addition to the award from the ABA, ion also won the People’s Choice Award for the same category.

  • ion secured a win in the popular industry face-off of Which Test Won for its work in mobile testing for longtime client Anthem.

  • ion’s co-founder and executive vice president, Anna Talerico was named to PPC Hero’s list of Top 25 Most Influential CRO Experts.  Additionally, the company’s vice president of account services, Mary Ward, also received a nod, being referenced as a top woman in CRO.

  • Gartner included ion it its 2014 Hype Cycle for Digital Marketing.

“We’re excited to see the adoption of interactive marketing apps as an indispensable part of digital marketing strategy,” said Justin Talerico, ion interactive’s CEO.  “Every achievement, every nod, every award tells us that people are appreciating what we’re doing in the world of interactive content marketing — and we have no intention of slowing down.”

ion interactive has been busy evangelizing the power of interactive marketing apps since its pivot in April. Between an aggressive speaking & event schedule, participating in third-party research and constant additions to the arsenal of marketing apps available to customers, ion is driven to broaden the industry understanding of the measurable power interactive experiences deliver.

 

 

 

ion interactive wins People's Choice Stevie Award in 2014 American Business Awards

PCSAFNP_2014Winner.png

57,000 Votes Determined the Public’s Favorite New Products

Boca Raton, FLA – August 21, 2014 – ion interactive was named a winner of a People’s Choice Stevie® Award for Favorite New Products in The 12th Annual American Business Awards today.  

ion garnered the win in the Software-Web Services category for its marketing apps platform which enables users to create beautifully engaging interactive experiences on the web.

The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.

The People’s Choice Stevie Awards for Favorite New Products are a feature of The American Business Awards in which the general public can vote for their favorite new products and services of the year.  More than 57,000 votes were cast in 43 product categories this year.  All new products and services to be honored in the ABA’s new product categories were included in people’s choice voting.

ion interactive’s marketing apps platform has picked up significant momentum and attention since the company debuted its app-like capability in April.  Appealing to increased industry demand for consumer engagement, ion’s platform provides a robust creative studio, along with high-touch services and support, to build highly interactive experiences instead of static and bland content.  Customers like Dell, DHL Express, Kabam and Iron Mountain create the same app-like feel on the web that people are used to in mobile environments, in the form of quizzes, interactive white papers, assessments, calculators, configurators, lookbooks and more.

“Winning this award is another stellar accomplishment for the platform we have worked so diligently to create, “ said ion interactive’s CEO Justin Talerico. “To win an award that required the public to vote is both fulfilling and humbling. We are amazed everyday by what our customers are creating using ion and thank all of you for helping us win this great honor.”

Details about The American Business Awards, the complete list of People’s Choice Stevie Award winners, and the list of all new product award finalists in this year’s ABAs are available at www.StevieAwards.com/ABA.    

About ion interactive

ion interactive is a marketing apps platform that generates leads and revenue with engaging, highly interactive, digital marketing experiences that can be created and tested without developers. ion interactive is used to differentiate brands, increase engagement and improve conversions in content marketing, social marketing, email marketing and advertising campaigns.

For more information, please visit ioninteractive.com

About the Stevie Awards

Stevie Awards are conferred in six programs: The American Business Awards, The International Business Awards, the Asia-Pacific Stevie Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  The sixth program, the new German Stevie Awards, opened for entries this week.  Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about the Stevie Awards at www.StevieAwards.com.

 

 

ion interactive included in Gartner 2014 Hype Cycle for Digital Marketing

ion interactive identified as sample vendor for commerce experiences which was given a high benefit rating

 

Boca Raton, FLA – July 22, 2014 – Gartner, Inc. recently released its Hype Cycle for Digital Marketing, identifying ion interactive as a sample vendor in the Commerce Experiences section, which received a high benefit rating.

According to Gartner, Inc. and its “Hype Cycle for Digital Marketing, 2014” “Brands and marketers already have commerce experiences, but they exist as a set of disconnected websites, applications and storefronts. They should take a holistic approach to a digital commerce strategy by analyzing the customer decision journey and the various touchpoints across commerce experiences and opportunities to influence buying decisions through content, conversation, engagement and analytics. Planning and executing commerce experiences also require organizational alignment, especially between digital marketing, IT and commerce teams, to chart roles and responsibilities and to procure and share resources.”

The commerce landscape continues to undergo change because of factors such as more self-educated consumers, spikes in brand content and increasing numbers of technology vendors entering the market.  

Gartner’s Hype Cycle provides a detailed view of the market and where vendors like ion interactive fit in the big picture.  Industry research like this helps companies understand how to navigate the deluge of resources available to them and what makes the most sense for their technology ecosystems.

“Digital marketers are adopting commerce experiences at a growing rate,” notes Gartner, Inc. in “Gartner, Hype Cycle for Digital Marketing by Adam Sarner and Jake Sorofman July 2, 2014.” ion interactive has been listed as a Sample vendor in the Commerce Experience category.

This report, as well as a significant groundswell from the media and analyst community validates the importance of creating more advanced, participatory experiences for users.  Interactive content in marketing apps such as assessments, configurators, online white papers, calculators and look books is much more useful and personal, resulting in highly relevant experiences that increase brand engagement, leads and sales.  

“Engagement is not just about improving bounce rate or other traditional metrics,” said Justin Talerico, ion interactive’s CEO.  “It’s about people interacting with experiences every time they touch your brand.”

The full report is available from Gartner.

 

About ion interactive

ion interactive is a marketing apps platform that generates leads and revenue with engaging, highly interactive, digital marketing experiences that can be created and tested without developers. ion interactive is used to differentiate brands, increase engagement and improve conversions in content marketing, social marketing, email marketing and advertising campaigns.

For more information, please visit ioninteractive.com

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.