ion interactive addresses marketers’ challenge to keep pace with innovation

Interactive Press Release

ion interactive Kicks Off Event Series to Help Marketers Overcome Content Marketing Challenges

Regional events address content engagement, scalability and measurement and arm attendees with actionable tactics for improvement.

Boca Raton, Fla. – September 25, 2014 – ion interactive, the leading marketing apps company, announced a seminar series with the inaugural event held today in Boston. The series is hosted by ion executives and will cover a range of topics — including content engagement, scalability, differentiation and measurement.  ion will share peer data, best practices, and processes for interactive content strategies.

The half-day seminar will provide attendees with:

  • Tactics to transform static content into highly engaging, measurable digital experiences that drive leads & revenue

  • How to cut through content marketing clutter to achieve competitive differentiation

  • New content marketing research and benchmarks

“Today’s marketers are facing increased pressures around content performance, scalability and measurement,” said Justin Talerico, ion interactive’s CEO. “This roadshow was inspired by a shared challenge amongst digital marketers — how to turn mountains of undifferentiated content into measurable revenue generation. Research and results show how well it can work. We take them through all of that.”

Each event will include breakfast, sessions and breakout roundtables facilitated by ion executives. The event line up starts in Boston today at The Marriott Copley Place, with a West Coast leg planned for November 4-5 in San Jose and San Francisco, respectively.

For information on dates, venues and additional cities, check our event calendar.

 

 

ion interactive honored with multiple industry accolades

Awards and successes validate impact of ion’s marketing apps platform and thought leadership

Boca Raton, Fla. – September 16, 2014 – ion interactive, the leading marketing apps company, announced a series of industry wins for their product and executive thought leadership.

The string of recent successes lends credibility to the accelerating adoption of marketing apps as an indispensable addition to an effective digital strategy.

  • ion’s platform scored a bronze  Stevie in the 12th Annual American Business Awards in the Tech & New Product category for Web Services – Software.  In addition to the award from the ABA, ion also won the People’s Choice Award for the same category.

  • ion secured a win in the popular industry face-off of Which Test Won for its work in mobile testing for longtime client Anthem.

  • ion’s co-founder and executive vice president, Anna Talerico was named to PPC Hero’s list of Top 25 Most Influential CRO Experts.  Additionally, the company’s vice president of account services, Mary Ward, also received a nod, being referenced as a top woman in CRO.

  • Gartner included ion it its 2014 Hype Cycle for Digital Marketing.

“We’re excited to see the adoption of interactive marketing apps as an indispensable part of digital marketing strategy,” said Justin Talerico, ion interactive’s CEO.  “Every achievement, every nod, every award tells us that people are appreciating what we’re doing in the world of interactive content marketing — and we have no intention of slowing down.”

ion interactive has been busy evangelizing the power of interactive marketing apps since its pivot in April. Between an aggressive speaking & event schedule, participating in third-party research and constant additions to the arsenal of marketing apps available to customers, ion is driven to broaden the industry understanding of the measurable power interactive experiences deliver.

 

 

 

ion interactive wins People's Choice Stevie Award in 2014 American Business Awards

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57,000 Votes Determined the Public’s Favorite New Products

Boca Raton, FLA – August 21, 2014 – ion interactive was named a winner of a People’s Choice Stevie® Award for Favorite New Products in The 12th Annual American Business Awards today.  

ion garnered the win in the Software-Web Services category for its marketing apps platform which enables users to create beautifully engaging interactive experiences on the web.

The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.

The People’s Choice Stevie Awards for Favorite New Products are a feature of The American Business Awards in which the general public can vote for their favorite new products and services of the year.  More than 57,000 votes were cast in 43 product categories this year.  All new products and services to be honored in the ABA’s new product categories were included in people’s choice voting.

ion interactive’s marketing apps platform has picked up significant momentum and attention since the company debuted its app-like capability in April.  Appealing to increased industry demand for consumer engagement, ion’s platform provides a robust creative studio, along with high-touch services and support, to build highly interactive experiences instead of static and bland content.  Customers like Dell, DHL Express, Kabam and Iron Mountain create the same app-like feel on the web that people are used to in mobile environments, in the form of quizzes, interactive white papers, assessments, calculators, configurators, lookbooks and more.

“Winning this award is another stellar accomplishment for the platform we have worked so diligently to create, “ said ion interactive’s CEO Justin Talerico. “To win an award that required the public to vote is both fulfilling and humbling. We are amazed everyday by what our customers are creating using ion and thank all of you for helping us win this great honor.”

Details about The American Business Awards, the complete list of People’s Choice Stevie Award winners, and the list of all new product award finalists in this year’s ABAs are available at www.StevieAwards.com/ABA.    

About ion interactive

ion interactive is a marketing apps platform that generates leads and revenue with engaging, highly interactive, digital marketing experiences that can be created and tested without developers. ion interactive is used to differentiate brands, increase engagement and improve conversions in content marketing, social marketing, email marketing and advertising campaigns.

For more information, please visit ioninteractive.com

About the Stevie Awards

Stevie Awards are conferred in six programs: The American Business Awards, The International Business Awards, the Asia-Pacific Stevie Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  The sixth program, the new German Stevie Awards, opened for entries this week.  Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about the Stevie Awards at www.StevieAwards.com.

 

 

ion interactive included in Gartner 2014 Hype Cycle for Digital Marketing

ion interactive identified as sample vendor for commerce experiences which was given a high benefit rating

 

Boca Raton, FLA – July 22, 2014 – Gartner, Inc. recently released its Hype Cycle for Digital Marketing, identifying ion interactive as a sample vendor in the Commerce Experiences section, which received a high benefit rating.

According to Gartner, Inc. and its “Hype Cycle for Digital Marketing, 2014” “Brands and marketers already have commerce experiences, but they exist as a set of disconnected websites, applications and storefronts. They should take a holistic approach to a digital commerce strategy by analyzing the customer decision journey and the various touchpoints across commerce experiences and opportunities to influence buying decisions through content, conversation, engagement and analytics. Planning and executing commerce experiences also require organizational alignment, especially between digital marketing, IT and commerce teams, to chart roles and responsibilities and to procure and share resources.”

The commerce landscape continues to undergo change because of factors such as more self-educated consumers, spikes in brand content and increasing numbers of technology vendors entering the market.  

Gartner’s Hype Cycle provides a detailed view of the market and where vendors like ion interactive fit in the big picture.  Industry research like this helps companies understand how to navigate the deluge of resources available to them and what makes the most sense for their technology ecosystems.

“Digital marketers are adopting commerce experiences at a growing rate,” notes Gartner, Inc. in “Gartner, Hype Cycle for Digital Marketing by Adam Sarner and Jake Sorofman July 2, 2014.” ion interactive has been listed as a Sample vendor in the Commerce Experience category.

This report, as well as a significant groundswell from the media and analyst community validates the importance of creating more advanced, participatory experiences for users.  Interactive content in marketing apps such as assessments, configurators, online white papers, calculators and look books is much more useful and personal, resulting in highly relevant experiences that increase brand engagement, leads and sales.  

“Engagement is not just about improving bounce rate or other traditional metrics,” said Justin Talerico, ion interactive’s CEO.  “It’s about people interacting with experiences every time they touch your brand.”

The full report is available from Gartner.

 

About ion interactive

ion interactive is a marketing apps platform that generates leads and revenue with engaging, highly interactive, digital marketing experiences that can be created and tested without developers. ion interactive is used to differentiate brands, increase engagement and improve conversions in content marketing, social marketing, email marketing and advertising campaigns.

For more information, please visit ioninteractive.com

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.



 

New research shows interactive content is key to the buyer’s journey

More than half of surveyed marketers feel their content doesn’t create enough visitor interaction or engagement

Boca Raton, FLA – June 16, 2014 – New research shows that interactive content is crucial to engaging and converting buyers during their purchasing journey.  A recent study, “Enhancing the Buyer’s Journey: Benchmarks for Content & The Buyer’s Journey” sponsored by ion interactive and conducted by Demand Metric, highlights the effectiveness of using interactive content experiences to cut through the increasingly cluttered content marketing landscape.

The findings support ion interactive’s recent pivot to deliver scalable, marketer-managed marketing apps  with its SaaS platform.

Interactive content in marketing apps such as assessments, configurators, online white papers, calculators and look books is much more useful and personal, resulting in highly relevant experiences that increase brand engagement, leads and sales.  

The robust report revealed many trends impacting today’s content marketer, including:

·      The most frequently encountered problem with content marketing efforts is “content doesn’t create enough opportunities for interaction and engagement”, noted by 58% of study participants

·      Only 25% rated their content as slightly or very interactive

·      Interactive content, such as apps, assessments, calculators, configurators and quizzes, generate conversions moderately or very well 70% of the time, compared to just 35% for passive, static content

·      93% feel interactive content is effective at educating the buyer and 88% feel it differentiates from competitors

 

Along with key findings to show support for effective tactics such as marketing apps, barriers for marketers were also revealed. The three most significant barriers to creating interactive content include staffing & resources, budget and time & agility—all areas that ion interactive has focused on in developing their marketing app platform and services.

“While we frequently see the positive impact of marketing apps across our customer base, it’s terrific to see independent research that corroborates our experience,” said ion interactive CEO, Justin Talerico.  “Demand Metric did a great job of shining a spotlight on how they affect the buyer’s journey and why brands need to consider not just their content, but the experience of interacting with that content online.”

The full report is currently available on the ion interactive website.

About ion interactive

ion interactive is a marketing apps platform that generates leads and revenue with engaging, highly interactive, digital marketing experiences that can be created and tested without developers. ion interactive is used to differentiate brands, increase engagement and improve conversions in content marketing, social marketing, email marketing and advertising campaigns.

For more information, please visit ioninteractive.com

ion interactive named as a finalist in 2014 American Business Awards

12th annual Stevie® Awards will be presented on June 13 in Chicago and September 12 in San Francisco

BOCA RATON, FLA – May 8, 2014 – ion interactive was named a Finalist today in the New Product or Service of the Year - Software - Web Services Solution category in The 2014 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award winner in the program.

More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Most Innovative Company of the Year, Management Team of the Year, Best New Product or Service of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others.  ion interactive is nominated in the New Product or Service of the Year category for Software – Web Services Solution.

Rather than deluging users with static content from white papers, blogs, and articles, ion interactive’s customers turn that content into useful and engaging experiences. White papers become participatory learning apps, pricing spreadsheets become interactive calculators, a blog post on best practices becomes a step-by-step self-assessment tool, and a solutions brief becomes an online configurator. The ion interactive marketing app platform is provided as software-as-a-service (SaaS) on the web. With a subscription, marketers receive access to a growing library of pre-fab marketing apps. Marketers can publish them as is by plugging in their own content. Or they can creatively extend and remix them to build their own original apps.

“Bringing marketing apps front and center has been an adrenaline-filled exciting journey for us,” said Justin Talerico, co-founder and CEO, ion interactive. “Being named a finalist is an excellent stepping stone in that journey and we are proud of our team and our offering.”

Finalists were chosen by more than 150 business professionals nationwide during preliminary judging in April and May.  More than 150 members of several specialized judging committees will determine Stevie Award placements from among the Finalists during final judging, to take place May 13-22.  

“The final judges have a difficult task ahead of them, to rank the Finalists, because there are so many great nominations this year,” said Stevie Awards president and founder Michael Gallagher.

Details about The American Business Awards and the list of Finalists in all categories are available at www.StevieAwards.com/ABA.

About ion interactive

ion interactive is a marketing apps platform that generates leads and revenue with engaging, highly interactive, digital marketing experiences that can be created and tested without developers. ion interactive is used to differentiate brands, increase engagement and improve conversions in content marketing, social marketing, email marketing and advertising campaigns.

For more information, please visit ioninteractive.com

Sponsors and partners of The 2014 American Business Awards include Biz Talk Radio, CallidusCloud, Citrix Online, Cvent, Engility, John Hancock, LycaMobile, PetRays, and Softpro. 

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ion interactive pivots with a platform for marketing apps

Driven by fundamental shift in marketing industry from communications to customer experiences

San Francisco, Calif. – April 8, 2014 – Today at Marketo’s Marketing Nation Summit, ion interactive, the leading cloud-based landing page platform, announced its pivot to focus on helping customers create “marketing apps.” Marketing apps are the next wave of digital marketing, providing more compelling ways to engage prospects and customers in digital channels with wizards, contests, assessment tools, calculators, configurators, interactive white papers, and more.

Previously, such marketing apps had to be custom built by programmers in IT or contracted through an agency, which was expensive and time consuming. With ion interactive’s revised platform, marketers can now quickly design and deploy their own tailored, responsive web marketing apps using a drag-and-drop creative studio — no programming required.

Apps Aren’t Just For Mobile Anymore

Apps gained popularity with smartphones, as small software programs that provided consumers with interactive utilities and entertainment. But now, prospects and customers have come to expect more sophisticated, app-like experiences from companies at many other touchpoints on the web — without having to install more software on their phone.

Nowhere is the need for app-like experiences more pressing than in content marketing. Rather than deluging users with static content from white papers, blogs, and articles, ion interactive’s customers turn that content into useful and engaging experiences. White papers become participatory learning apps, pricing spreadsheets become interactive calculators, a blog post on best practices becomes a step-by-step self-assessment tool, and a solutions brief becomes an online configurator.

“There is undeniable power in working within a SaaS platform like ion’s to develop the app-like experiences our customers are seeking,” said Ed Liebowitz, Director of Premium Services, Everyday Health.  "From the beginning of our engagement with ion, our philosophy was to constantly push the envelope with the elements we incorporated into our digital funnels.  Not only were we able to build our Jillian Michaels’ acquisition funnel as a flexible and stunning graphic-based experience, ion’s new approach allows us to quickly scale the framework to the rest of our portfolio and iterate to optimize conversion.”

Choose from Pre-Fab Marketing Apps or Build Your Own

The ion interactive marketing app platform is provided as software-as-a-service (SaaS) on the web. With a subscription, marketers receive access to a growing library of pre-fab marketing apps. Marketers can publish them as is by plugging in their own content. Or they can creatively extend and remix them to build their own original apps.

The platform’s creative studio lets marketers design stunning responsive web pages and apply rules-based logic, multi-step flows, and animated behaviors to them to craft highly distinctive digital experiences. They can easily modify their apps, create different variations, and A/B test alternatives on their own, without programmers or other technical staff.

This pivot for ion interactive comes after years of pioneering landing pages and microsites in digital campaigns. “We noticed our lead users were increasingly pushing our software to build more advanced kinds of web experiences for their marketing campaigns,” said Justin Talerico, ion interactive’s co-founder and CEO. “They were innovating new ways of enticing prospects beyond the typical fill-out-form, download-an-asset approach that everyone else was doing. As we saw them double and triple their conversion rates with these new strategies, we realized they were on to something transformative. In response, we’ve shifted our focus to put such marketing apps within reach of many more marketers.”

This new release of the ion interactive marketing app platform will be available to all subscribers this month.

About ion interactive

ion interactive is a marketing apps platform that generates leads and revenue with engaging, highly interactive, digital marketing experiences that can be created and tested without developers. ion interactive is used to differentiate brands, increase engagement and improve conversions in content marketing, social marketing, email marketing and advertising campaigns.

For more information, please visit ioninteractive.com

Contact:
Rachel Miller
ion interactive
561-235-7062
rmiller@ioninteractive.com          

ion Makes Responsive Design Easy for Digital Marketers and Advertisers

Cambridge, MASS. – September 30, 2013

Gone are the days when mobile devices were the exception within digital marketing campaigns. Now they’re the norm, their usage impacts results and marketers need to satisfy those users. Advertising and marketing success is dependent on delivering usable and satisfying experiences on all devices—smartphones, tablets and computers.

The promise of responsive design was that one page would satisfy everyone, on every device—large and small. But responsive design has also been complex, often inflexible, and time and resource intensive. Now, those barriers are gone. ion's responsive software empowers digital marketers to replace their ordinary, inflexible landing pages with compelling responsive experiences. The web-based software simplifies and streamlines the responsive design process, dramatically reducing the complexity and required resources.

“We’re excited to bring the opportunities of responsive design to our customers. We set out to make the experience of creating responsive pages enjoyable—even entertaining. With a click, our customers instantly see the page they’re creating on a smartphone or tablet—and with another click, they can spin the phone or tablet sideways. It’s highly interactive, visual and easy. And the pages they make are stunning.” said Justin Talerico, ion’s CEO.

ion's new responsive capability lets marketers and advertisers produce app-like responsive experiences that look and behave like they were custom-crafted by a team of expert designers and developers. With ion, any marketer can produce responsive content—images, forms, lightboxes, tabs, rotators, even embedded content—in minutes. All without code, developers or the IT department.

“Leveraging ion's responsive templates, I’ve been able to decrease the time it takes to build and publish a landing page by 25%, as I no longer have to build separate desktop and mobile creatives. It's much easier and faster to optimize my experiences.” said Lindsay Wood, Web Marketing Specialist at BioTek Instruments.

About ion

ion’s software replaces landing pages with app-like web, mobile and responsive experiences. Using ion’s simple drag-and-drop interface, anyone can create and test amazing, app-like experiences—no technical or design skills required. ion experiences significantly improve lead generation and customer acquisition with research showing that 73% of ion’s customers report at least doubling their digital marketing conversion rates. ion is based in Boca Raton, FL, with a second office in Cambridge, MA. Customers include Dell, Iron Mountain, DHL and hundreds of other brands and agencies.

For further information, please call (888) ion.idea (466.4332).

ion 2013 MITX Innovation Award Finalist

Cambridge, MASS. — June 13, 2013 — The Massachusetts Innovation & Technology Exchange (MITX) announced ion interactive as finalist for the 2013 MITX Innovation Awards in the “Best Customer Demand Driver” category. 

“Digital innovation is thriving in Boston and all around New England, companies are creating products and services that are revolutionizing how we work and live our lives,” says MITX President Debi Kleiman. “Our 2013 finalists are some of the best at this, developing what’s next for web and mobile. "

 

"Best Customer Demand Driver" category award is given to tools which "have transformed how we identify, sell to, and manage customer relationships."

"Best Customer Demand Driver" category award is given to tools which "have transformed how we identify, sell to, and manage customer relationships."


The "Best Customer Demand Driver" category "rewards technologies that are helping enterprises small and large drive their sales and marketing efforts, create leads, and support their customers in ways that were not previously possible."

ion is honored to be named a finalist in this category along with Postwire and Qvidian.

The 2013 MITX Innovation Awards Ceremony took place Monday, June 3rd at the Westin Copley. The Innovation Awards are intended to:

  • Celebrate the innovations powering the future of marketing and revolutionizing the way we work and play
  • Recognize innovations developed in New England
  • Connect the next generation of start-up success stories with resources and people to help create their stories sooner



Learn more about the finalists and the ceremony: www.mitxawards.org/innovation 

ion Evangelizes Post-Click Marketing With Tour to Focus Marketers' Attention Beyond the Click

Cambridge, MASS. — Marketwired  May 2, 2013 — Without question, brand marketers are spending significant resources on email, mobile, PPC, SEM and display advertising campaigns in an effort to get increased numbers of customers to "click through." But what happens next is what matters most and ultimately determines the success of digital campaigns.

In a series of industry appearances, ion's leadership team will make the case for more agile approaches to big testing of post-click experiences — landing pages, microsites and conversion paths — enabling brands to deliver better experiences and bigger results. Following is a schedule of where to find ion's evangelists speaking next:

May 8 @ SiriusDecisions Summit, San Diego
ion customer Iron Mountain will present a case study at 9:50 AM PT: Iron Mountain: Fueling Big Data with Big Testing

May 8-10 @ Which Test Won's The Live Event
ion's Jessica Collier will provide brand marketers with one-on-one landing experience consultations: Are Your Landing Pages R.E.A.D.Y  for Conversion?

May 15 @ Interactivity Digital, Miami
ion co-founder Scott Brinker will join a session at 3:30 PM ET: Funneling Your Way to More Conversions

 

ion Redefines the Post-Click Experience with Creative Studio

New Generation of Digital Marketing Software Helps Brands Win the Crucial “Moment of Truth” After Prospects Make Their First Click

Cambridge, MASS. – February 19, 2013 – Brands are given one-twentieth of a second to make a good impression online, according to research featured in the book Brainfluence by Roger Dooley. ion interactive introduced today a new generation of its digital marketing software to help brands win in that visceral flash of an impression — and the experience that follows.

By empowering marketers to create and test compelling post-click experiences such as landing pages, microsites, web-based “wizards,” and mobile web apps, ion’s new creative studio in its software-as-a-service platform helps significantly improve conversion rates for lead generation and customer acquisition programs.

“Businesses are increasingly recognizing that the click-through is a critical ‘moment of truth’ in digital marketing,” said Scott Brinker, ion’s CTO. “When prospects click on search ads, display ads, email offers, or links in social media channels, they arrive with specific expectations. Unfortunately, many company websites are often too general-purpose to meet those expectations. But typical landing pages, which are sometimes used as a more targeted alternative, deliver a notoriously poor user experience. If they don’t make a great first impression, they not only fail to win the conversion, they also damage the brand.”

ion's new creative studio gives marketers a better alternative, letting them produce highly targeted post-click experiences that look and behave like they were custom-crafted by a team of expert designers and developers. But with ion’s creative studio, any marketer can produce these experiences simply by dragging and dropping web and mobile components into professionally designed frameworks that perfectly preserve a company’s brand standards.

“ion’s platform has removed the barrier for us to create highly-customized, relevant and engaging experiences that we — in marketing — control,” said Amy O. Fitzgerald, vice president of marketing for wedding services company Ever After. “Creating landing pages used to be arduous and time-consuming, allowing for little to no testing, and we were very limited in the degree of sophistication and type of interactive content we could use. With its agility and flexibility, ion’s software has provided us with 3x improvement in our marketing performance while significantly reducing our cost of conversion. With the release of the creative studio, we expect our SEO and conversion rates to continue to soar.”