Hold on tight, because online marketing as we know it continues to advance at record speed.
One area that continues to gain momentum is widgets. As post-click marketers, we can take advantage of their portability and ease-of-use and integrate them into our post-click marketing.
Adding widgets to your landing pages can:
1) Keep your landing pages current and up-to-date.
Examples of timely widgets include the airline ticket prices, mortgage rates, stock quotes, blog RSS feeds, and hotel inventory. In the age of engage, it’s imperative that marketers stay on the cutting-edge, and continuously update their efforts in response to news and market conditions. Widgets make that easy. Incredibly easy.
2) Increase visitor engagement.
Widgets such as calculators, demos, and social connectors are interactive, and increase the likelihood that a visitor will stay and engage with your brand and offering.
While adding widgets to landing pages is relatively new territory, split testing makes it easy to determine i) the type of widget that produces the highest conversions and ii) their optimal placement within your post-click marketing.
For more widget inspiration, visit some of our recent posts on widgets and post-click.
Widgets, landing pages, and marketer freedom
]]>But I’ve gotta tell you, the more miles I put on my experience odometer, the more I find the principles that guide and shape my personal and professional lives seem to blur. In other words, what’s useful for one is useful for the other as well.
Today’s example? Focus on the big picture.
Too often we get bogged down in the details, and lose sight of exactly what we’