LiveBall for Online Advertising

Click-through rates on banners keep dropping. Are your costs dropping too? Doubtful. You need to find a way to get more results from your online advertising. The pages that users land on when they click through your banners have a profound impact on the effectiveness of your programs. By improving these pages, you can multiply your advertising ROI and gain end-to-end visibility of which messages and vehicles deliver your best customers.

By the Numbers

Let’s say your CPM is $50 and your click-through-rate is 1% (that’s $5 per click). Look at the difference in ROI using ion’s LiveBall landing page platform:

1. Traditional post-click solutions might be a landing page, a microsite or (gasp) a deep link into your website. Regardless of which you employ, it’s likely that you’re converting at 4% or less. That means that at $50 CPM with a 1% click through and 4% conversion, your acquisition cost is $125†.
2. LiveBall’s advanced landing page platform would send your click-throughs to several different landing pages for testing and automatically optimize to get you the highest possible conversion rate. This would likely double your conversion rate to 8% and cut your acquisition cost in half††. Spin it however you like—that’s double the ROI.

This is a basic example of what ion’s LiveBall technology platform does for our clients. They are able to take complete control of their landing pages—without IT, outsourcing or coding—and increase their ROI from online advertising.

If this doubling example is just too tidy for you, consider this: ion’s LiveBall clients convert globally at over 11%—or four times the industry average*.

Online Advertising + LiveBall

• Creative freedom: Make best-of-breed landing pages, microsites and conversion paths with point-and-click ease and have them online in minutes
• Brand control: Templated pages can easily have their content modified, but your brand is locked down—safe and sound
• Live optimization: Test and automatically optimize different landing experiences against each other in real time
• ROI visibility: Gain pre-click through post-click transparency—know which ads deliver your best customers

†No funny business 20,000 impression example: SPEND: ($50x20,000)/1,000 = $1,000 spend; CLICK-THROUGH: 20,000x.01 = 200 clicks; CONVERSION RATE: 200x.04 = 8 conversions; ACQUISITION COST: $1,000/8 = $125 per person.

††No funny business 20,000 impression example: SPEND: ($50x20,000)/1,000 = $1,000 spend; CLICK-THROUGH: 20,000x.01 = 200 clicks; CONVERSION RATE: 200x.08 = 8 conversions; ACQUISITION COST: $1,000/16 = $62.50 per person.

*Based on the Fireclick Index