LiveBall for Microsites

Concepts come alive in conversion-focused, agile microsites that can be replicated and localized for global implementations.

A website must be all things to all visitors. But a microsite can deliver a highly differentiated subset of information to a highly targeted audience.

Microsites differ from landing pages in that they can deliver more information and a more involving experience. But just like landing pages, microsites require constant testing and tweaking to optimize results.

Many organizations barely have the resources to create and test landing pages, let alone multiple microsites. Fortunately the very same enterprise-class agility LiveBall brings to landing pages applies equally as well to microsite optimization.

Using LiveBall, marketers assume direct control of the creative, targeting and optimization of sophisticated multipage user experiences. Because the pages are hosted apart from the main website, testing can respond rapidly to changing market conditions.

Entire microsites can be created without code or development time, and quickly replicated and localized for global implementation.

Set up A/B and multivariate testing with a simple check-box interface. LiveBall can automatically optimize the tests and send traffic to the winners once statistical significance is reached. You decide how aggressively to test by specifying confidence levels.

Challenge microsites against one another with A/B testing while you test different page elements with MVT at the same time. Test navigation choices, form fields, multimedia and widgets.

View results in real time, from whatever vantage point you need. For the 100,000 foot level, view 30-day snapshots to see overall conversion and where you’re getting the most traffic.

Drill down a bit further to specific campaigns and the results of your A/B and multivariate tests. Need to really dig deep? LiveBall lets you compare results for individual elements on each page.

Where are respondents jumping ship in your message flow? Are the forms working? Where are respondents spending the most time? What percentage actually clicks on the video?

Clouds, funnels, charts and tables give you full visibility into how your microsites are performing, and provide clear insights into what you’ll need to do next to optimize.

LiveBall’s powerfully simple technology ensures microsite optimization is never a mega task.