LiveBall for
Landing Page Optimization

LiveBall enables global, enterprise-scale management and optimization of even the most sophisticated landing page programs.

Promises, promises.

That’s what you make to your respondents every time they click on your ad. The copy and call to action in your ads and emails promise your respondents things like a discount, a larger selection, extra convenience, more expertise or a free trial.

Too often, marketers fail to realize their landing pages are actually extensions of their ads rather than pages of the website. Consequently, there is a large disconnect between the message or promise in the ad and the content in the landing pages, resulting in missed opportunities to convert.

With optimized landing pages, you make a literal connection between the ad copy and the landing page to make it easy for respondents to take the action you wish (and find what they’re seeking).

LiveBall makes it easy for you to optimize your pages with built in features designed for best practices.

Message Match — No matter how many different ads you’re running, you can ensure the messages on your landing pages match. Create unlimited landing experiences and traffic sources. Or use advanced rules to substitute keywords and other content elements based on the data passed in on the query string.

Pre-Conversion Segmentation — You’ll be more likely to increase conversion if you can tailor messages more specifically to your audience segments. LiveBall’s page templates are built from the ground up so you can create and test landing experiences offering simple choices to guide respondents down a tailored path.

Simplicity — The fewer distractions on the page, the better. LiveBall’s template layouts reflect years of experience with tens of thousands of tests. They give you an ideal foundation to build conversion paths — even microsites — designed to sell. Your LiveBall subscription comes with 15 different page layouts and a library of images and buttons to help guide your designs.

Testing — Landing page optimization is impossible without testing, because how else will you know what’s the best approach? LiveBall makes testing so easy, you will never need to make a gut decision about which approach to choose. Simply test them all. Try A/B testing for broad strokes learning and then fine tune with MVT. Because your LiveBall pages are hosted separately from your website, you can set up tests without code or IT. LiveBall will even optimize the traffic automatically for you once statistical significance is reached.

Can we promise you it works? Well, in aggregate, our customers convert at 3 times the industry average. LiveBall makes the process of iteration and optimization easy so you can continually improve your results.