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LiveBall for
Landing Page Production

LiveBall gives organizations global control of even the most sophisticated landing page programs.

Effective online marketers may be successful having only one website. But we know for certain they cannot reach their full potential with only one landing page.

Every ad group, every traffic source, every promotion, every region must have its own landing pages. More specificity means more pages. Testing means more pages still. And going global means even more pages.

And yet, most organizations put landing page production on the plates of stretched IT and creative resources at the end of a very…long…list.

LiveBall hands production control of landing pages to the people who need them most: the marketers. Which frees up IT and development resources for other projects, while dramatically increasing the speed and agility of production and testing.

Marketers become landing page manufacturers without HTML or design. “Point” and “click” are just about the only technical skills they need.

LiveBall is enterprise-class technology built from the ground up to scale production rapidly and efficiently:

  • Create and manage production of unlimited pages and landing experiences across a global organization from a single control panel. Build a foundation for the entire organization with branded frameworks controlling the look and feel, along with standard brand elements. Page templates give marketers the flexibility to arrange text, images, forms, widgets and video as they wish for each campaign, while maintaining brand standards.
  • Store creative assets in a central library to make them easy to use and reuse. Your efficiency goes way up and costs go way down when you don’t have to reinvent the wheel every single time.
  • Use the WYSIWYG editor to create new pages or simply duplicate existing pages and add edits. Change text, page theme or even layout with a click.
  • Assign company-wide script to every page to integrate with your third-party analytics tools, and add sophisticated SEO commands (follow, no follow) as needed.
  • Use advanced rules to substitute content or actions based on parameters you define. Build in conditional logic to create conversion-focused quizzes or surveys quickly.
  • Create form fields and choice sets once and use over and over again in different form configurations.
  • Duplicate entire portfolios of landing experiences and let your local teams customize by region and language.
  • Create auto-responder emails within LiveBall to deliver requested whitepapers or contact confirmation when a lead is generated.

    • Think global, act local. LiveBall exponentially increases your power to produce landing pages on a grand scale with granular precision.