LiveBall How-To

Facebook Integration

Justin Talerico — Thu, 16 Apr 2009 19:03:16 +0000

We are excited to announce our first official integration between LiveBall and Facebook. Use LiveBall to create Facebook-branded social landing pages very easily with Facebook’s “Comment Box” social widget.

To take advantage of this new feature your framework(s) code needs to be updated. To do this, simply add the runat=”server” parameter to the tag of ALL your master pages files (.ascx). For instance:

Change:

To:

runat=”server”>

Once your frameworks are updated, learn how to add a Facebook Comment Box on a page.

Secure & Externally-hosted Forms

Justin Talerico — Fri, 27 Mar 2009 20:02:54 +0000

Any externally-hosted form can be easily integrated with LiveBall by displaying it inside an iFrame on the LiveBall page—an iFrame allows an externally-hosted page to be embedded and displayed inside another page. This is especially useful for incorporating secure forms, like credit card applications, into your landing experiences. When a respondent views the page, the secure form is seamlessly pulled in and appears to be part of the LiveBall page.

Here’s how it’s done…

In your LiveBall path, add a page layout that includes the ability to insert a widget or iFrame—this option is available on virtually all master pages in the LiveBall frameworks.
Click on the green ‘+ Insert Widget or iFrame’ section of the page to open the widget editor. You’ll have the option to publish HTML/script OR enter a URL for the iFrame—this is the URL of the form page you’d like to display inside the iFrame of the LiveBall page. NOTE: Be sure the page is a stripped down version with only the critical elements (i.e., form fields and action buttons); branding or navigation in the header or on the sides should be removed to avoid any conflict with the branding that’s already on the LiveBall page, outside the iFrame.
Adjust the iFrame specifications, as needed:
- Pass along LiveBall respondent variables in the iFrame’s query string’ is checked by default—this will ensure that any required parameters are passed through to the external form page for data collection and/or tracking purposes.
- Specify the iFrame width and height (up to 1200x1200 pixels). Adjusting the iFrame width and height to accommodate the maximum form page size can also help you prevent the scrollbar from appearing inside the iFrame for a longer form. Just be sure to note the width of the page: if the content area is only 710px wide, for instance, the iFrame specification should match that— anything larger than that will not fit on the page.
- Border - select ‘yes’ to add a thin border line around the iFrame.
- Scrolling defaults to ‘auto’ so scrollbars will automatically be included if the embedded form page exceeds the specified width and/or height of the iFrame. Select ‘no’ to eliminate scrollbars under all circumstances; select ‘yes’ to include scrollbars under all circumstances.
- Align defaults to ‘none’ so the embedded page or form automatically displays in the center of the iFrame, or you may choose to align left or right in the iFrame.
- Add margin width and height if you’d like to include buffer space around the page that’s being displayed inside the iFrame.
- ‘Frame name’ is optional, but allows you to name the iFrame in case it needs to be referenced by Javascript, etc.
Click the Save button and then the blue ‘show preview’ button in the top right corner of the page editor screen to see how it looks. If it doesn’t look quite right, please contact your LiveBall account manager for further assistance.

To track the steps of a multi-page form, just add LiveBall’s ready-to-use Javascript to each of the pages of the form—by doing this, you’ll be able to tag various steps that occur on the externally-hosted form so the tags and even conversions are logged back in LiveBall. At the end of the process, it’s also possible to automatically send the respondent to another LiveBall page—this is also accomplished using Javascript provided by LiveBall.

IMPORTANT NOTE: Please do not use the iFrame feature to insert one LiveBall page into another. In other words, the iFrame feature does not support LiveBall traffic source or page URLs.

Third-Party Scripts & Omniture in LiveBall

Jessica Frobel — Tue, 17 Mar 2009 14:10:56 +0000

LiveBall integrates with third-party scripts like Omniture, Google Analytics, DART, Offermatica, etc. Most integration is as easy as copying and pasting the codes into the appropriate pages, while others may need to be customized slightly.

LiveBall supports third party code at the campaign, path and page level. When implementing third-party code at the campaign and path level, LiveBall automatically place the code above the closing BODY tag in the script. When implementing third-party code at the page level, LiveBall gives you four options — bottom of page BODY, page HEAD or page onload/onunload. You simply copy and paste into the appropriate script field.

Read more for details.

Omniture set up is unique to each company. Typically, the Omniture administrator externalizes the code for use on the LiveBall pages. Once the code has been customized and unique variables defined, the codes are pasted into the appropriate pages. We recommend running an end-to-end test within a testing portfolio to confirm that data is being passed as expected.

Hidden Fields

Jessica Frobel — Wed, 14 Jan 2009 20:22:12 +0000

Create a “Hidden Fields” category in the Data Collection section of LiveBall
Create a data field
Once the hidden field category and field has been set up, you can save information into the database without including it on the form.
Edit the form via the form editor
Add (+) “Advanced Rules”
Set up an advanced rule to:
‘no conditions required’ > ‘save into database’ >”field name”>”save as”

Check out 5 other way to use advanced rules.

Use Basic HTML in Pages

Jessica Frobel — Wed, 31 Dec 2008 15:33:54 +0000

Please note that HTML below should not be copied and pasted directly into LiveBall.

Formatting Text

Bold = ‹strong› Bold this sentence ‹strong/›

Bold one word = ‹strong› Bold ‹strong/› one word only.

Underline = ‹u› Underline this sentence. ‹u/›

Underline one word = Underline = ‹u› Underline ‹u/› one word only.

Italicize = ‹em› Italicize this sentence. ‹em/›

Italicize one word = Italicize = ‹em› Italicize ‹em/› one word only.

Create Anchors

Jessica Frobel — Wed, 17 Dec 2008 19:37:05 +0000

To create anchor links in your pages…

1. Insert the following HTML in your content area

< a href="#uniquename" >Link1< /a >

2. Add the following to the location you want to anchor to (do not include the “#”)

< a name="uniquename" > < /a > Content goes here like this text.

Re-Export Leads

Jessica Frobel — Mon, 15 Dec 2008 03:35:00 +0000

To re-export respondents who have previously converted via advanced rules on a form:

Choose the condition ‘converted on this path’.
Choose the action ‘mark to be re-exported’. You can also choose the action ‘export immediately’ & then the specific export in which the respondent data should be sent to.

Export Immediately

Jessica Frobel — Mon, 15 Dec 2008 03:30:06 +0000

To export respondents who have converted immediately via .csv or web form or directly into Salesforce.com:

Note that an export format and export must be created before this rule is executed.

Choose the condition.
Choose the action ‘export immediately’.
Select the export from the drop down.

Triggered Emails & Fulfillments

Jessica Frobel — Mon, 15 Dec 2008 03:25:32 +0000

To send an email to a respondent via advanced rules on a form:

First, create your email in libraries.
Then, if the email includes an attachment, upload the attachment in libraries.
On a form, choose a condition for the email to be sent to the respondent. ‘No conditions required’ is the most popular condition. Triggered emails are great for landing pages that offer a white paper, or sign up, such as a newsletter welcome email.
Choose the action ‘send email to respondent’. Select the email you created from the drop down.

Email Notifications

Jessica Frobel — Mon, 15 Dec 2008 03:21:18 +0000

To set up an email notification via advanced rules on a form:

On a form, choose a condition for the email notification to be sent. Popular conditions are based on respondent data. ‘No conditions required’ is also a popular condition, if you simply want to notify someone when a respondent converts. Email notifications are a great way to notify your sales team that a conversion has happened or notify a team member when a respondent purchases a high ticket item.

Choose the action ‘notify via email’ from the drop down. Then, type in the email address of the person you want to send the notification to. You can send email notifications to more than one person as well.