LiveBall for Segmentation

LiveBall uses segmentation data to deliver more persuasive content to your segments.

We often speak of the “traffic” we send to our websites and landing pages. But “traffic” isn’t really the right term.

It’s not “traffic” that buys your products or requests more information, it’s people, with very different needs, attitudes and knowledge. Your target audience, your customer base, and your prospect list — all are very different.

It’s hard to market to a bunch of very different people all at once. But when they are grouped into segments, it becomes much easier.

Segmented audiences are more valuable. That’s why you pay more for targeted ads, or for lead filters when you buy leads. Knowledge is power, and with segmented audiences, you have some very powerful knowledge about your visitors — what they want, what they are interested in, what their role is.

When you are able to segment your audience, you can deliver a much more personal experience, which makes you more valuable to the visitor. And of course, visitors who have better experiences tend to convert more, which increases their value to you.

There are many ways to segment your audience in order to deliver a more personalized message — or to quickly identify who is your most valuable respondent.

You might want to segment based on geography, industry vertical, product or service interest, demographics or place in the buying cycle.

Typically, because of the limitations of technology or resources, marketers must put the burden of segmentation on the visitor, by offering every possible choice on the landing page or forcing the respondent to wade through endless drop-down lists on a form. Not good.

What’s far more effective is user-directed, pre-conversion segmentation, where you engage your respondents in a conversation right from the start, allow them to tell you what they’re looking for, and gently lead them through the conversion process.

LiveBall allows you to do just that, with the tools to create and optimize segmentation-focused user experiences and deliver much more persuasive content.

Pages you create in LiveBall can be served dynamically to respondents based on the data passed in with their click. In other words, using LiveBall’s advanced rules, you can target content based on keyword tags, traffic source, geolocation, past behavior or what they click on during their current visit.

LiveBall’s highly flexible templates and WYSIWYG editor make it simple to create conversion paths offering segmentation choices to your respondents. You allow your visitors to self-identify their needs, and then deliver more precisely the content they’re seeking.

Segmenting one way or another might increase conversion a little or a lot. The only way to know for sure is to test.

Naturally, testing in LiveBall is simple and quick — as with everything LiveBall, no help from IT is required. Once you’ve created your landing experiences, simply assign them to a traffic source, decide how you’d like the traffic to be allocated and optimized, and click to begin. You’ll see your results in real time, and be able to edit and adjust your content on the fly.

The reality is, even the most targeted campaigns send streams of wildly disparate people your way. Using LiveBall you can target your pitch and optimize your funnel to deliver your best prospects.