LiveBall for Lead Generation
Everything can be tested in LiveBall. Flow, presentation, content and forms are all part of LiveBall’s code-free A/B and multivariate testing.
LiveBall is the essential marketing tool that gives you the power to dramatically increase the quantity and quality of your leads by optimizing the message you deliver to your respondents. You can create and test unlimited pages, in minutes, without code or IT, and find your sweet spot in real time.
How hot is the lead? Your potential customers are in different phases of the purchase pipeline. Are they just researching? Comparison shopping? The keywords you buy, or the email list you use will determine the messaging on your landing pages. And one page doesn’t fit all. With LiveBall, you can create specific campaigns and dynamically substitute content to keep messaging on target. And once you’ve collected a lead, you can give the data record a red-hot score, or flag it for immediate export to your sales team.
Who are you talking to? Your audience is made up of different constituents, different vertical markets, different roles within an organization, all with different needs. LiveBall conversion paths allow you to segment your audience and deliver the right message and offer to the right customer. Letting respondents self-select gives you an important piece of information about who they are — whether or not they ultimately convert — and allows you to start a conversation.
What’s the best offer? Why do people you’ve never met agree to give you their contact information? Because you’re offering something valuable in return. Perhaps it’s a free whitepaper, registration for a free webinar, a newsletter or a consultation. LiveBall’s point-and-click WYSIWYG editor and infinitely flexible page templates make it easy for you to test and optimize different offers — with A/B testing or even MVT.
How much data is enough? A clunky, intimidating form can undo all your careful messaging and send your respondents running screaming for the exits. LiveBall makes it simple to test different form layouts, the number of fields, what information is captured, buttons — even down to the field labels themselves.
Where does the lead go? LiveBall seamlessly integrates with just about any third-party CRM platform. For example, you can have your captured leads exported in real time to Salesforce. But you can also attach hidden fields or scores to your leads so your team knows who’s hot or not, and send email notifications to specific addresses when a priority lead comes in. Whether you’re generating leads for B2B, B2P or B2C, if you improve the pages users land on after they click, you can profoundly impact the effectiveness of your programs. Consider this: ion’s LiveBall clients convert globally at over 9%—about three times the industry average*. If you’re average now, you won’t be for long. Get started with lead generation and LiveBall today.
