LiveBall for
Demand Generation

LiveBall makes it easier and more efficient to create and optimize critical touchpoints in demand gen campaigns.

Are they ready to buy?

For demand generation, that’s the most fundamental question you must answer when respondents visit your pages.

You must ensure you’re sending the right visitor, to the right offer, at the right time.

Where each click lands is crucial, because if you deliver your respondents to a spot way too early or way too late in the purchase process compared to their needs, you run a very high risk of losing the conversion.

Should you send respondents to a general category page? A sub-category page, or all the way to “add to cart?” Or should you have product-specific, dedicated landing pages which sit separately from your website?

Category or product specific landing pages designed expressly for your campaigns offer fewer choices and distractions, and lead respondents down a clear path to conversion.

Dedicated landing pages are particularly great when your product is a considered purchase, in a highly competitive category or needs explanation. Or, if you’re running a short-term promotion and either can’t or don’t want to update your main site.

In fact, the very last point is often the very first reason demand generation companies like American Greetings and eMusic rely on LiveBall.

Effective demand gen programs require a sophisticated mix of strategy, execution and technology — and that’s precisely what LiveBall provides.

With LiveBall, demand gen marketers have the power to create, test and optimize landing pages, conversion paths and microsites without IT.

LiveBall’s cloud-based platform means there’s nothing to install or maintain. Flexible, custom-branded page templates and a point-and-click WYSIWYG editor make it quick and easy to create landing experiences, and set up tests with a couple of clicks.

Use A/B split testing to find the best performing conversion path, and then fine tune pages with MVT. LiveBall lets you do both — and will even automatically optimize the traffic once statistical significance is reached.

Lots of SKUs? No problem! With LiveBall you can create unlimited tests attached to unlimited traffic sources. In fact, some of our most successful demand gen customers have literally hundreds of tests running. Your LiveBall console grows with you — and can accommodate enterprise-size volume from the get-go.

Action-oriented reporting tools give you real-time insights into how your tests are performing, from a high-level view across all campaigns, to a highly granular snapshot of individual experiences — even down to elements on a page.

And when it’s time to hand off respondents to your shopping cart to complete the purchase, LiveBall does it seamlessly — but that doesn’t mean you lose visibility into what happens next. Simply add a LiveBall pixel to your pages and you’ll continue to track the respondent all the way through to completion. You even have the flexibility to return respondents to another LiveBall page for upsell or follow-on purchases.

Most importantly, LiveBall drives results. Big results. How does an increase of 50% sound? That’s the conversion increase our ecommerce customers see on average.

Are you ready to buy?