LiveBall for
A/B & Multivariate Testing (MVT)

LiveBall is the only scalable, enterprise-class testing platform that enables code- and developer-free creation and testing of user experiences.

In online marketing, there’s always room for improved results and testing is the way to make it happen.

The key question isn’t whether you should test, but how.

Landing page testing boils down to basically two different approaches: A/B (or split) testing, and multivariate testing (MVT).

The method you choose depends on what you wish to test.

With A/B testing, your traffic is split between 2 different standalone experiences. You can field multi-page tests with dependent elements (if the respondent clicks here, then this happens) It allows you to test very different approaches (landing pages vs. a microsite, for example) and it’s particularly well-suited to specific advertising, paid search or email campaigns.

Rather than broad-strokes learning, MVT allows you test many different combinations of fixed elements on a single page. For example, on one page you can test 10 different images, 10 different headlines and 10 different calls to action in hundreds of different random combinations. MVT is best suited to your organic traffic on your website, and generally requires more traffic to provide meaningful learning.

We often say A/B testing is like finding diamonds, and MVT lets you polish them. Either way you’re going to end up with something very valuable.

Unfortunately, more often than not, organizations don’t test – not because they don’t understand the need, but simply because they can’t.

Without the right tools, testing can be a resource drain, eating up IT and creative resources, and requiring difficult implementation.

When you adopt LiveBall as your testing platform, the obstacles melt away.

There’s nothing to install, and no coding required. LiveBall’s cloud-based technology means you can be launching your first tests in a matter of days, and running new tests in real time. With LiveBall’s WYSIWYG content editor, you can create landing pages, conversion paths and microsites for A/B testing without design or IT resources. Branded templates, buttons and even an image gallery are included in your LiveBall subscription.

LiveBall’s interface for MVT experiments is simple too. Create your page, and then set up your variables for testing and go live.

Whether you choose to run A/B tests or MVT, you can also choose to manually optimize your tests – or leave the optimizing to us. LiveBall can automatically optimize for you, and rotate out the under-performing options once statistical significance is reached.

Of course you can view your test results in real time, and set up automatic reports in .xls or .pdf formats to distribute to key players in your organization.

Our customers tell us LiveBall makes testing fun.