LiveBall Platform Features
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Post-Click Without Limits
LiveBall is all about removing limitations. Create an unlimited number of landing pages, microsites and conversion paths. Collaborate with an unlimited number of co-workers and vendors. Receive traffic from unlimited sources — search, email, advertising, intrasite and more. -
Branding & Flexibility
LiveBall makes it easy to use almost any web page as a template. That means you can have complete creative and brand control at the same time you're empowered to create post-click campaigns in mere minutes. If you can imagine it, LiveBall can make it happen — without developers, code or IT. -
Portfolios & Campaigns
LiveBall offers a familiar and comfortable organizational structure for your post-click marketing. Add as many portfolios as you like, and add as many campaigns within each portfolio. The result is a flexible and scalable structure that makes sense to marketers. -
Targeting & Tagging
LiveBall excels at advanced directed segmentation. That means you can easily tag respondents based on their behaviors and deliver content that's more specific to their interests. That's the key to cranking up your conversion rate! -
Matching Traffic to Landing Pages
LiveBall gives you a unique link to each traffic source. Take that link and use it wherever you like — in an ad group, behind a banner, in an email... Change what's there in seconds. It's pure power to match messages and find champions! -
Testing Alternatives
Every source of traffic deserves post-click testing and optimization. LiveBall is the only solution that makes that possible. How? By making testing as simple as two clicks. Experiment with as many alternatives as you like! -
Optimizing Forms
LiveBall separates the structure of your data collection from the presentation. That means you are free to experiment like crazy with your forms without fear of affecting your data integrity. You make all of it happen without code, developers or IT. Optimal forms lead to optimal results! -
Using and Manipulating Flash
Rich media leads to rich results. Adobe® Flash® gets amped up in LiveBall. Your SWF files are centralized for easy, global use. Change text and images within Flash elements without redeveloping. Leverage Flash while testing messaging and design alternatives in real-time! -
Using Widgets
Why widget? Because widgets are the key to including advanced features like booking engines, social networking, microblogs and specialized applications — all without custom code. Add them to your LiveBall pages with point-and-click ease. -
Automating Optimization
You send traffic to LiveBall. LiveBall makes sure that traffic is routed to the most effective landing experience. Postmortem analysis is dead. LiveBall optimizes in the heat of the moment to make your campaigns as effective as they can be. -
Learning Media Effectiveness
LiveBall delivers unparalleled visibility into which spend results in the highest business impact. LiveBall lets you know which media lead to which customers. This black and white, beyond-a-shadow-of-a-doubt analysis empowers you to move more of your budget into the most effective places. -
Learning Message Effectiveness
You gain unprecedented message learning on three levels with LiveBall. First, you know which messages that send traffic to LiveBall drive the strongest results. Second, you know which post-click messages deliver the best respondents. Then, most importantly, you learn which combinations maximize your results. -
Integrating with Your Enterprise
LiveBall loves to share with powerful and flexible exporting options. Need real-time form posts? No problem. Scheduled batching? Got it. Seamless Salesforce.com integration? Check. Specialized email notifications? Yup. And a lot more. -
Integrating with Search Engines
LiveBall makes it easier to get your Google AdWords ad groups paired up with your landing pages, microsites and conversion paths. It's a huge help when you're dealing with hundreds or even thousands of ad groups. -
Centralizing Data Collection
LiveBall makes it easy to experiment and optimize your forms and data collection. The integrity of your data is maintained in one layer, while the presentation of forms is in another. Letting you test without fear — and without limits. -
Centralizing Graphics
Easing asset management pain is a core strength of LiveBall. Designers can easily create and load galleries of images and buttons that you can use over and over again in your landing pages, microsites and conversion paths. Lower your cost of creative and improve your productivity. -
Centralizing Fulfillment
LiveBall stores all of the files you might want to deliver to respondents in one convenient library. Include them in your landing pages, microsites, conversion paths and email responders with point-and-click ease. Do it all in minutes, without FTP, IT, PIA or any other cryptic acronym you can think of. -
Centralizing Email Responders
Many of us need email auto-responders in our online campaigns. These emails might say thank you; they might deliver an attachment, coupon, incentive or link. LiveBall makes it easy to create these emails and use them over and over again. Use LiveBall rules to trigger sending and personalization. -
Exchanging Data with Other Sites
LiveBall seamlessly accepts and passes data — from and to other websites. You can easily pass in data. And you can easily pass through LiveBall-collected data to others. This makes it easy to track behaviors of respondents even after they leave your LiveBall pages — still in real-time! -
Managing Users and Settings
LiveBall lets you have unlimited users. Empower your marketing departments, your sales force, your design team and your vendors. When you make post-click a collaborative effort it shows in the results.




