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Managing Post-Click Marketing for Online Marketing ROI

There are two significant problems with all of this measurement: one, the industry baselines are too low; and two, it’s too resource-intensive to significantly raise campaign performance. What’s needed is a management solution that enables marketers to move their measure of success significantly higher — to gain more leads or customers from the same media budget.

Long Live the Long Tail

Why LiveBall is More Effective than Multivariate Testing (MVT) for Post-Click Marketing

MVT would have you test dozens of minor variations of content to find one combination that seems to work well for everyone. LiveBall would rather you test to discover audience segments in your market — The Long Tail — and then have a dozen differentiated content winners, each targeted to their own niche, each far outperforming the best generic champion.

Beyond the Landing Page

An Introduction to Post-Click Marketing

A click is the conscious decision of a unique human being, coming to you with their own interests and expectations, tentatively exploring whether or not you’re going to live up to the “hook” that got them there. How well you fulfill their expectations is a critical moment for your credibility. But since those expectations differ widely, based on the profile of each individual and the context in which they clicked, your odds of making a great impression with a generic, one-size fits-all web page are not good.

brochures

Ads are links. Where are yours going?

This overview focuses on improving your search marketing and advertising ROI. Shows examples from Citrix Systems, American Greetings, the New England Journal of Medicine and Overland Storage.

Introduction to Landing Pages 2.0

Breeze through this quick overview of Landing Pages 2.0 and the eight ways they’ll improve your online marketing.

B2B Post-Click Marketing

Get an overview of our business-to-business post-click marketing solutions, illustrated with a client success briefs from Overland Storage, MarketingProfs and Citrix Systems.

Case Studies

Dig into three visual case studies — including actual screenshots and stats of top post-click marketing performers. See how Citrix Systems, Expand Media and Bronto Software are post-clicking their way to landing page utopia.

The LiveBall Platform

Sink your teeth into more pages than we can count of LiveBall screens and features. This is the comprehensive platform brochure that’s marketer friendly — just like LiveBall.